The technological advancements, the scope for increased speed of checkout, shift from traditional payment system to cashless environment, addressal of the labor shortage issues across the emerging countries, the growing demand for modern store formats are some of the major factors influencing the growth of the self-checkout systems market while reluctance/lack of awareness to use self-checkout systems is expected to hinder the growth of the market.

- Over the past few years, the market has witnessed the increasing deployment of these systems at various industrial domains such as retail, entertainment, healthcare, financial services, among others. In the retail sector, the market is further propelled by the deployment of these systems in stores such as supermarkets, hypermarkets, department stores, and convenience stores.

The consumer market is witnessing a trend of Do-it-yourself. Customers are interested to rather interact with machines than with people. Connected Retailer Survey (2019), conducted by SOTI, indicated that about 66% of respondents (retail shoppers) prefer using a self-service technology over having to ask a salesperson.

- Also, the technological advancements in the field are enabling the reduction of the time spent on the entire checkout experience. For instance, in 2020, DXC Technology, in collaboration with Murata and Harting Systems, launched a new RFID-based self-checkout counter. The product is expected to scan all the items tagged with RFID at once without any effort and displays a full list of the products and total price within 30 seconds.

- Further, consumers across the world are developing a habit of dropping by the supermarket stores multiple times a week, rather than buying all the items at once. According to global research conducted by Dunnhumby, more than 60% of store baskets contain six or even fewer items. The tendency, also called small basket visits, is predicted to increase 3% y-o-y in regions like Asia-Pacific, 7.5% in Europe, and 11% in Latin America. Such a tendency is ideal for self-checkout machines, as these machines have shown to deliver significant time savings in the case of baskets with ten items or less.

- The breakout of the COVID-19 pandemic is expected to have a significant impact on the market in the short term, owing to the dependence on equipment production in China. The result of halting the production and, thereby, sales has led to a pile of orders, which is likely to increase the cost of the equipment.

- However, situations such as these are expected to be beneficial for the market in the long term. The need to reduce the risk of infection both in stores and in queues outside stores is addressed by these systems as they allow stores to reduce the number of people waiting in line using a simple virtual queuing system and control the number of people within the store.

- In such regard, retail stores, pharmacies, and other stores around the world are embracing the technology to face similar pandemics in the future, to keep their store operating even throughout such situations.

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Key Market Trends

Countertop Checkout Models are Expected to Occupy a Significant Share of the Market

- Countertop checkout models, also known as wall-mounted models, are anticipated to occupy a significant share of the market owing to their extensive usage in various industries such as retail, food, logistics, and hospitality sectors.

- These models are expected to witness increased demand owing to the need for less requirement of installation space. Stores with space constraints (mostly retail) are more inclined towards deploying theses systems as they usually occupy lesser space than that of stand-alone systems.

- A survey conducted by CoStar Portfolio Strategy on 10,543 stores that are announced for closure across the globe, in 2019, indicated that a total of 114 Million S.ft. of retail space was impacted.

- In addition to the checkout process, these models are also being used for digital promotions, cross-selling, and display attractive loop videos that provide detailed information about the product features, prices, and offers.

- Further, several players in the market are increasing their investments in R&D activities to provide advanced software solutions that are being integrated into these checkout models to enhance their performance and features. Such expeditious developments are expected to boost market growth during the forecast period.

North America Is Expected To Hold a Large Share of the Self-Checkout System Market

- North America is one of the most significant markets for self-checkout systems and is anticipated to account for the largest share of the market over the forecast period.

- The region offers massive growth potentials to the vendors in the market studied, attributed to the increasing demand for these systems in a large number of retail stores such as hypermarkets, supermarkets, department stores, and convenience stores, among others. According to The National Retail Federation, the number of stores of the top 10 supermarkets in the United States has reached 12,568 by 2019.

- Further, the increasing levels of minimum wage across The United States and Canada (Eg: minimum wage surpassed USD 15 nationwide, in The United States), is forcing the employers to relieve their cashiers and deploy these systems. For instance, McDonald's is planning to deploy self-service ordering kiosks at all their U.S. locations by the end of 2020. Similarly, casual-dining brands like Chili's and fast-casual brands like Panera had already embraced this trend.

- However, the growth rate in North America is expected to be slow, owing to the mature market. Concurrently, the Asia-Pacific region is expected to provide lucrative opportunities for the players in the market owing to various factors such as the increasing demand for cashless operations, enhanced need for customer satisfaction, increasing number of startup companies enabled by the latest technology, in the region.

- Further, the increasing spread of COVID-19 has put the countries in the region under temporary lockdown and has affected the industries in the value chain. This is expected to slightly hamper the growth of the target market during the forecast period. Moreover, the prolonged lockdown is forcing the induction of the 2020 recession that is expected to disrupt the production of electronic systems and required software infrastructure.

Competitive Landscape

The Self-Checkout System Market is highly competitive and is currently dominated by a few players with their technological expertise. The global market is expected to be nearly consolidated in nature, and the major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging on adopting growth strategies, such as facility expansions, partnerships and product launches to increase their market share and their profitability. Diebold Nixdorf, Inc., Fujitsu Ltd., NCR Corporation, ECR Software Corporation, Toshiba Global Commerce Solutions, ITAB Scanflow AB, Pan-Oston Corporation, DXC Technology, Slabb Inc., ShelfX Inc., and Pegasus Technologies are some of the major players present in the current market.

- November 2019 - PicWicToys, a chain of toy stores (based out of France), in collaboration with MishiPay, announced their plan to launch a mobile self-checkout solution in their stores with the help of latter's technology that enables the customers to use their smartphones to pay for items without having to visit a physical checkout.

- June 2019 - Fujitsu Frontech, a provider of front-end solutions and innovative technology announced the launch of U-Scan Mini-Express RFID, a new RFID self-checkout solution that is capable of scanning the items quickly and efficiently with the help of RFID technology, thereby enhancing the user experience in stores.

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