Mobile Device Management Market Drivers and Restraints

The mobile device management market, according to the analysis of Market Research Future (MRFR), is poised to reach a substantial market valuation over the review period, at a moderate CAGR.

One of the primary factors driving the growth of the market is the increasing adoption of smartphones and tablets, which is likely to drive the demand in the mobile device management market over the assessment period. Moreover, the incorporation of mobile device management proficiencies into the Unified Endpoint Management (UEM) suite is also one of the major factors driving the growth of the market over the review period.

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Competitive Analysis

The key market players identified by MRFR in the mobile device management market include AirWatch (USA), 42Gears Mobility Systems (India), BlackBerry (Canada), Citrix Systems (USA), SAP (Germany), Good Technology (USA), FiberLink Communications (USA), IBM (USA), ManageEngine (USA), Mitsogo (USA), Microsoft (USA), MobileIron (USA), Sophos (UK), SOTI (Canada), and VMware (USA).

Latest Industry News

Cooperating with Samsung, Deutsche Telekom has introduced four new services for business customers (using Samsung devices) to enhance the abilities of their mobile device management products. These services include Samsung Knox Configure service, Samsung Knox Enterprise Firmware-Over-The-Air (E-FOTA), Samsung Knox Platform for Enterprise (KPE), and customer support dedicated to these three services. 18 JUNE 2019

Segmental Analysis

The global mobile device management market is segmented on the basis of type, deployment, organization size, and vertical.

Based on the type, the market is bifurcated into services and solutions. On the basis of deployment, the market bifurcated into on-cloud and on-premise. The market is estimated to witness a substantial rise in on-cloud deployment; hence, the on-cloud segment is touted to reach a relatively higher growth rate. Based on the organization size, the market is segmented into small, medium enterprises (SMEs), and large enterprises. The SME segment is expected to dominate the market over the review period, driven by the increasing adoption off cloud-based mobile device management. On the basis of verticals, the market is segmented into education, banking, financial services and insurance (BFSI), government & public sector, manufacturing, healthcare, media & entertainment, software & technology, retail, transportation & logistics, telecommunication, and others.

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Regional Segmentation

The regional segmentation of the global mobile device management market covers North America, Asia Pacific, Europe, and Rest of the World (RoW).

During the forecast period, North America is likely to hold the largest market share in the global market due to technological advancement, the presence of many key market players in the USA, the higher purchasing power of consumers, and increasing number of people owning mobile devices. Other relevant country-specific markets in this region are Canada and Mexico.

Due to the rapid adoption of mobile device management solutions by various organizations to safeguard their device data, Europe has emerged as the second largest regional market. Other factors contributing to the market growth in this region are the presence of many important market players and the technological advancement that is behind, only to North America. In this region, the esteemed country-specific markets are France, Germany, Italy, Spain, and the UK.

During the forecast period, the market in Asia Pacific region is growing tremendously due to the presence of a high number of mobile device users in this region. The second factor helping the market the Asia Pacific region is growth in adopting enterprise mobility and mobile device management solutions. The third factor contributing to the market growth is economic growth. Growing population especially youth, in countries like China and India is boosting the market. Other factors ensuring the efficient market growth are the growing demand for consumer electronics such as smartphones and laptops, and the subsequent implementation of mobile device management solutions to safeguard the devices is gaining aplomb. Another crucial country-specific market in this region is Japan, which is a technologically advanced country. Other countries of the Asia Pacific region also contribute significant revenue to the market.

The RoW segment covers Latin America and the Middle East & Africa (MEA) region. As the technological advancement is limited in North America, Latin America is a smaller regional market. The two most important economies that have the potential to emerge as suitable markets in this region are Argentina and Brazil. In the MEA region, the market growth is slow due to limited availability of technology.

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