The Digital Marketing Software market is expected to grow from USD 53.29 billion in 2019 to USD 148.72 billion by 2025 at a CAGR of 19.11% from 2020 to 2025.
Digital Marketing is measured to be the marketing of product and services using technology, definitely on the internet, but also contains display advertising, mobile phone and other digital media. Digital media market is anticipated to raise in the upcoming years. The market is likely to surge due to the upward trend of personalized proliferation and marketing of mobile devices, this has cleaned the market dealer’s strategy to improve customer experience. Organizations are leveraging digital marketing software to manage relationship with customer by analyzing customer’s behavior across numerous channels by including information from several databases. Transportation and logistics, BFSI, education, manufacturing, healthcare, retail, consumer goods, telecom and IT verticals and media and entertainment are contributing largely to the growth of the market have contributed largely to the growth of the market. Digital marketing software is an instrument to perform marketing of a product or services via digital media. The software supports in promoting the brand by enhancing customer’s experience through a digital channel. Growing competition has forced marketer to change marketing strategies and also increasing internet penetration are two factors attributing to rise the adoption of digital marketing software for the organization. Digital marketing software helps better client collaboration and also support in maintaining and sustaining long-term relationships with clients through social network sites, mobile application and instant messaging.
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The global Digital Marketing Software market has been segmented as below:
By Vertical
BFSI
Media & entertainment
Government & public
Travel & hospitality
Others
IT & telecommunication
Healthcare & life sciences
Retail & consumer goods
Manufacturing
By Component
Services
Managed Service
Professional Service
Testing and Optimization
Training and Education
Support and Maintenance
System Integration
Software
Web Content Management Software
Marketing Automation Software
Campaign Management
Video Advertising
Customer Relationship Management Software
Email Marketing Software
Social Media Advertising
Search Marketing Software
By Organization Size
SMEs
Large enterprises
By Deployment Type
Cloud
On-Premises
By Region
North America
Europe
Asia-Pacific
Rest of the World
Competitive Rivalry
Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and others are among the major players in the global Digital Marketing Software market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.
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