Audience influencer demographic are profiles of influencers' supporters that can give brands and advertisers the data they need for focusing on influencer campaigns. That data can incorporate the ages, sex, and any interests of the audiences they reach.

It's important to know your influencer's audience demographics to guarantee that they reflect on your objective market. It avoids you from wasting time and money on promoting to customers that aren't probably going to turn into your loyal ones. Many brands always check their audiences before putting resources into influencer campaigns, and you should do as well.

Here are the Benefits of Knowing Audience Demographics

1. Helps You Narrow Down To Specific Markets
When you know your influencer's audience demographic, you can narrow down to in terms of your marketing messages, so the message would be perceived directly.

If your influencer's audience demographic aligns with your targets, you can acknowledge what they react to by analyzing the influencer's content. It helps you customize your image's influencer campaign to be better. Influencers who realize how to converse with your market can assist your brand’s growth.

2. Keeps Away From Fraud
However, some influencers purchase fake followers. These followers aren't really who are keen on what the influencers post. They're regularly really bots, individuals who are paid to follow, or hacked accounts. Demographic information about an influencer can assist you dodging fake followers, so it’ll enlighten you to filter down who’s the influencer you’d partner with

3. Encourages You Stay on Top of Trends
Knowing the kinds of influencers and content your target market is following and drawing in with, causes you to keep steady over rising trends and help you knowing on new markets you probably won't have known about previously.

4. Enables Your Brand To Develop Traffic, Engagement, Leads, And Conversions
You can create a campaign that resounds with their followers. Since followers trust an influencer, that trust can convert to your brand and campaign. A relevant campaign helps to develop traffic to your site and your brand’s image on social media. Also, they can help to boost engagements, brand awareness, and loyalty.

Before you start collaborating with influencers, they may provide you with insights regarding their audience demographic. In any case, it's essential to double-check their data.
Analisa.io utilizes AI to identify fake followers among influencers and lets you filter by metrics. Analisa.io shows the numbers of influencer’s followers that are real and giving real engagements. Also, it can assist you with finding audience demographic data like age, sex, location. Simply write down the influencer’s Instagram profile, you'll see the who are they behind the followers' number of your potential influencer