Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience.From washing machines and table lamps, retargeting company

Criteo reveals that UK consumers are shifting their online spending to fresh grocery items. Online searches for kitchen staples like milk, bread, cheese and eggs have increased by 108%, which constitutes 20% of the most popular search terms from 1.5 million searches analysed across Criteo's UK Sponsored Products. Find out what products made it to the top 10 most searchable products online.

Recently, when people are more interested than ever in the opinions of experts, brands have taken to them to help tell their story. Audiences value influencers, both micro and macro, depending on the business or product or industry. This is an era where consumers do prefer to make their own decisions, at the same time, people who understand through their knowledge and experiences, a product or service and its brand.