'Innisfree, a Custom Acrylic cream jar brand from South Korea, launched a new series of Pore Refining Essence in the midsummer to improve the 'porous skin problem' that Chinese consumers of different skin types have been plagued by. This new product is different from the past. , For the first time, innisfree has joined hands with its strategic partner-Tmall’s 'Tmall New Product Innovation Center' to analyze consumer data from all dimensions, and obtain a more accurate, diverse and personalized demand status, so that 'data power' Combining 'beauty power', become innisfree. Under the background of the consumption upgrade era,

it continuously understands consumer needs from a three-dimensional perspective, and combines its own innovative strength to develop new beauty series across the border. Data analysis needs let consumers call the shots New products continue to be affected by the background of consumption upgrades, and consumers’ demand for product personalization, diversification, and customization continues to escalate. Innisfree is one of the brands that brought the “new retail concept” to beauty consumption earlier 1

. Opened the innisfree My PALETTE Station (innisfree My PALETTE Station) in February 2018, and launched a private customized foundation (My Foundation) in September of the same year, using a series of original customization, personalized products, etc. Innovative products, to bring unique and unique experiences to Chinese young consumers.

In order to capture consumers' precise and ever-changing beauty needs, combined with big data mining and UNI ID accurate sample surveys, we can gain insights into changes in the market and consumer needs. innisfree broke through and upgraded again, and reached a strategic cooperation with Tmall New Product Innovation Center. Tmall New Product Innovation Center is the front stop of the marketing matrix of Tmall Uxian and Tmall Black Box. The main task is to solve the brand in product incubation, The pain points in the various stages of and before the launch can help brands accurately incubate new products, increase the rate of new product launches and the success rate of launching.

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