It's time to take PPC advertising seriously. Or, to be more specific, Google Ads (formerly AdWords). PPC is a no-brainer for a business owner with a scalable plan and a rock-solid product or service to enhance sales. However, the bottom of the barrel won't cut it when it comes to hiring the ideal company to handle your Google Ads campaign.

To help you choose a top Google ads company, we've developed a list of 3 questions you can ask throughout your search to ensure you're working with a top-notch firm.

Is the agency willing to share information?

This is an important consideration when choosing an agency because you'll want to work with someone that is willing to share their knowledge and experience with you. Your organization should be aware of what the agency is doing with your account and how frequently they work on it. Maintaining administrative control over your account is the greatest approach to keep an eye on this. Your agency should provide you with total transparency into each ad account, pricing, and campaign performance.

What format does the agency use to present its findings?

You'll need to hire a company that can link your Google Ads and Analytics accounts. This will allow you to record data on each action taken and compare it to your other traffic data. It's critical to get a report that includes an analysis and explanation of any potential data trends. A great agency will provide personalized reporting for your company and show you how you're doing on a daily basis. You'll also want to know how often they'll report and in what format they'll offer it.

Is the agency more concerned with money or with clicks?

Inquiring about the agency's key performance metrics is a straightforward way to determine whether or not it is a good fit for your company. If an agency is just concerned with the number of clicks, clickthrough rates, ad placement, or quality scores generated by your campaigns, you should avoid dealing with them. Rather, look for an agency that will focus on your sales and revenue targets. This is the type of agency that will drive you to a sale if it wants to talk about how your campaigns will translate into revenue or how it can build out a full funnel that will take leads from clicks to customers.

You can ensure that you choose the best google advertising agency in Austin
to execute your Google Ads campaign by asking these questions.

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