L'Attitude Ventures, based in San Diego, is a mission-driven venture capital firm that invests in early-stage US Latino-owned and operated businesses with strong growth potential that may be fulfilled through technology. They aim to provide all Americans and anybody doing business in the United States with the data and facts they require to maximize America's economic potential in the rapidly changing twenty-first-century economy.
L'Attitude Ventures was founded in 2019 by Gary Acosta and Sol Trujillo, as well as Kennie Blanco (managing partner), to directly address a major economic cost to the country: underfunding of Latino entrepreneurs.
L'Attitude Ventures is all about keeping the country on track to a developing and sustainable economic future, as its name suggests. Latinos, America's youngest generation, account for almost one-fifth of the population and generate more than two trillion dollars in GDP, making it the world's eighth-largest economy if it were a separate country.

“Although investing in start-up enterprises could be risky for any investor, the rewards for both the investor and the business are enormous, which is why venture capital firms such as L'Attitude Ventures exist. Venture capital has evolved into a complex enterprise with a slew of stakeholders that all play a role in driving innovation in recent years. Companies funding Latino startups are usually focused on assisting Latino entrepreneurs and expanding diversity, which helps to stimulate Latino start-up businesses in the United States,” said Kennie Blanco.

He further explained that one major distinction between Latina venture capital and other private equity deals is that Latina venture capital focuses on emerging Latino-owned businesses seeking significant funds for the first time, whereas private equity focuses on larger, more established businesses seeking an equity infusion or the opportunity for company founders to transfer some of their own rewards.

L'Attitude Ventures invests in Latinos or Latino-owned enterprises across the United States, and their extensive portfolio demonstrates that they not only provide modern technology and business skills to Latino talent but also assist them in bringing their ideas to life and providing financial support to help Latino-owned businesses or entrepreneurs build and expand their start-up businesses.

This firm, well-positioned in California, is essentially a cultural and capital collaboration that allows hardworking and motivated entrepreneurs to successfully enter the US economy and build their businesses. Its ultimate goal is to become the primary conduit for all sources and forms of growth finance, ensuring the success of Latino entrepreneurs through multiple rounds of funding. For more information on L'Attitude Ventures and how they help Latinos in the United States, visit their comprehensive website.

About us
L’attitude Ventures is a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with substantial and high-growth potential that may be realized through technology. The company was founded in 2019 by L'ATTITUDE co-founders Sol Trujillo and Gary Acosta, as well as Kennie Blanco, to address a disturbing economic cost to our country: the underfunding of US Latino entrepreneurs. Our fund is sizable, and it will stimulate a significant number of Latino entrepreneurs from the Seed to Series A stages, with significant investor round participation; initial check sizes range from $200,000 to $1,500,000. We also act as a trustworthy intermediary, bringing cash from investors of all stages and types together to support the success of Latino entrepreneurs today and in the future. Please visit our website at https://lattitudeventures.com/ for more information.