Latino and Latina founder businesses are the fastest growing demographic in the United States in 2024. They are growing revenues and creating jobs for all Americans. These businesses have grown by more than thirty percent, while existing businesses have grown at twenty five percent. While they are growing quickly, there is plenty of room to continue growing. Latina founder businesses generate more than $2.3 million in economic benefits, but they do not receive equal funding opportunities when compared to other groups.

Currently more than ten percent of all Latina founder businesses are in the technology field, though they only received one percent of venture capital funding in 2021. This funding was increased to 1.5% in 2022. When you look at gender, Latina businesses owners only make up 0.1% of venture funding, making it harder for them to grow and expand their businesses and achieve long term success.

These businesses biggest obstacles is growth, accessing the capital that they need and securing government contracts, along with private sector contracts. Despite facing these challenges, these businesses have growth thirty four percent faster when compared to a seven percent decline in white owned businesses from 2007 to 2019.

The Latina businesses are at a major disadvantage when it comes to fund raising. The good news is that venture capitalists, such as LAT VC, are making it possible to secure funding in 2024. Investment teams are haloing to alleviate issues for these businesses with funding, networking and mentorship opportunities LAT VC focuses on new businesses either in Seed or Series A stages that are technology enabled and Latino or Latino founded and run.

Kennie Blanco, the Managing Partner and CIO at LAT VC, said “We provide venture capital funding to Latina founder businesses throughout the United States. We have a pitch form that can be accessed via our website, along with a list of qualifying criteria. Approved businesses can also be invited to our “Match-Up” event, that is held every September at the L'ATTITUDE Conference. This also puts these businesses in touch with angel investors and other investors, helping to push their businesses forward to success.”

Latina/o investors are growing rapidly in the United States and investors see the benefits of investing in these businesses that are highly productive and providing jobs for their communities.

About Us:
LAT VC is a purpose led venture company that invests in early stage US Latino led and owned businesses with large and high growth opportunities. The company started in 2019, addressing the troubling economic costs to our country and the underfunding of US Latino entrepreneurs. The company invests, elevates and accelerates Latino owned businesses by investing early. LAT VC invests from $200,000 to $1.5 million in Latino led and owned technology companies that offer or provide technology as core to businesses. Full details on LAT VC the process and pitch submission form can be found on their information packed website at https://lattitudeventures.com/.