Kenya black tea market is estimated to grow at a CAGR of 5.7% during the forecast period. Kenya is one of the major exporters of tea to the US. As per the United States Agency for International Development (USAID), in 2016, the US imported nearly $26 million in tea products from Kenya, which makes it the eleventh greatest importer to the US market. Kenya differentiates itself from other tea producing nations by handpicking more than 90% of its tea, which provides higher quality to their tea products.

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Kenya primarily exports black tea, which is the most preferred kind of tea in the US. As per the Agriculture and Food Authority (AFA), in November 2018, the emerging markets that recorded higher tea imports from Kenya include Bangladesh, South Africa, Nigeria, Turkey, Canada, Japan, and Germany. However, in African regions, including Kenya, Somalia, and Ethiopia, there is a growing concern of drought, which will impact the agricultural production and affects the pricing of agricultural products, which in turn, may also restrict the market growth in Kenya.

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Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the Kenya market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

Kenya Black Tea Market Segmentation

Kenya Black Tea Market Segmentation

By Format

• Ready-to-Drink
• Loose Tea Powder
• Tea Bags

By Nature

• Organic
• Conventional

Company Profiles

• Alkaloid AD Skopje
• AMORE Pacific Corp.
• Arbor Tea (New World Tea, LLC)
• Associated British Foods PLC
• Barry's Tea
• Bettys & Taylors Group, Ltd.
• Celestial Seasonings, Inc.
• Tata Global Beverages
• McLeod Russel India, Ltd.
• Nestlé S.A.
• Numi, Inc.
• Organic India Pvt. Ltd.
• R.Twining and Co., Ltd.
• Starbucks Corp.
• Unilever Group

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