While Head and Neck cancer is rated to be among the top ten most prevalent types of cancers in the world, it is extensively prevalent in the regions where the consumption of alcohol and of tobacco is high. For the proper cure of cancer, there is a need for early diagnosis of the cancer and prompt treatment. With the growing awareness among the individuals, there is an increase in number of diagnostic procedures for head and neck cancer, particularly pharyngeal and oral cancers, inducing growth in the market.

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The North America Head & Neck cancer diagnostic market segmentation based on the type of test involved are Dental Diagnostics, Endoscopy, Biopsy and Diagnostic imaging. In addition, based on the geography of North America, market is studied under various regions namely, USA and Canada. The primary reason for the growth of the market is attributed to the fact that there is a rising demand for diagnostic imaging, new advancements and innovations in treatment modes, and incorporation of novel technologies in diagnostic equipment.

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The head and neck cancer diagnostics market is expected to grow in the future with an increasing number of incidence of the disease. The head and neck cancer is one of the top 6 cancers in the world to affect people. In the United States alone it is estimated to affect close to 55000 people in the year 2014. The market for the head and neck cancer in the region includes the North, central and south America. The US is estimated to have the largest market share in the region and is followed by Brazil Mexico and Canada.

Rise in the aging population has also contributed to the increased prevalence of chronic diseases, especially head and neck related cancers, increasing awareness among the individuals towards cancer, and increase in the people and government expenditure in healthcare. However, Low Adoption Rate of Digital Technology Based Systems, Conventional CT and MRI Scanners, Excise Duty Imposed on Sale of Medical Devices in Mature Markets.

Some of the key players influencing the market dynamics Philips Healthcare, GE Healthcare, Varian Siemens Healthcare, Medical Systems, Shimadzu Corporation, Velscope VX, Identafi, AdDent Inc.

Market Segmentation:
By Test type
I) Diagnostic imaging
II) Biopsy
III) Endoscopy
IV) Dental diagnostics

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Scope of the Report:
• Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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