Market Segmentation: Global Loyalty Management Market

The global loyalty management market based on solution is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 58.0% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The global loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, industry-specific is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand segment is expected to grow at the highest CAGR in the forecast period.

The global loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement.

The global loyalty management market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market

Based on geography, the market is segmented into 5 geographical regions, North America, Europe, Asia-Pacific, South America and Middle East and Africa.

Key Drivers: Global Loyalty Management Market

Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.

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