Segmentation: Asia-Pacific Power Bank Market

Asia-Pacific Power bank market is segmented into three notable segments which are charge capacity, by product type and by distribution channel.

On the basis of charge capacity, the market is segmented into portable mobile power bank, by battery size, ultra-portable mobile power bank, big charge power banks, and high charge power units. Portable mobile power bank, by battery size are further sub-segmented into 3000 MAH TO 5000 MAH and 5000 MAH TO 10000 MAH. Ultra-portable mobile power bank is further sub-segmented into 10000 MAH, 10000 – 15000 MAH and 15000 – 20000 MAH. Ultra-portable mobile power bank is growing at the highest CAGR in the forecast period of 2017 to 2024.

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Adata Technology Co., Ltd offers P 5000 power bank, which is ultra-portable power bank.
Sony offers Sony CP-E3 power bank. The power range of Sony CP-E3 is between 3000mAh to 5000 mAh.
Kolumb and Lauco offers wide range of ultra-portable mobile power bank based on various charging range capacity such as 10000 MAH, 10000 – 15000 MAH and 15000 – 20000 MAH.

On the basis of distribution channel, the market is segmented into online markets, hypermarkets and mobile stores. In 2018, online market is growing at the highest CAGR of in the forecast period of 2017 to 2024.

Amazon, Flipkart, Shop clues and e-Bay deals with supply and distribution of powerbanks.
Retail store such as Wallmart,Croma and others engaged in sales of powerbanks.

Competitive Analysis: Asia-Pacific Power Bank Market

Some of the prominent participants operating in this market are Xiaomi, Lenovo, Microsoft, Panasonic Corporation, Sony Corporation, ADATA Technology Co., Ltd.

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Product Launch:

In 2017, Sony launched the latest 15,000mAh and 20,000mAh Power Banks. The power bank can charge multi- devices simultaneously. The power bank comprises of the lithium-ion polymer, which allows the device connected to the charger and as well as the charger itself to be charged at the same time.

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