Global E-Cigarette Market was valued at USD 10.4 billion in the year 2017. Global E-Cigarette market is further estimated to grow at a CAGR of 16.87% from 2018 to reach USD 26.5 billion by the year 2023.E- cigarette are devices which allows the user to inhale nicotine without burning or producing smoke. E-cigarette works by heating and creating vapour from solution which may or may not contain nicotine. Over recent years, e-cigarette has become very popular stop smoking aid around the world.

North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period due strongly growing awareness and benefits associated with use of e- cigarette. At country level U.S in North America whereas South Korea and China in Asia-Pacific is projected to grow strongly in the coming years.

British American Tobacco (U.K), Imperial Brands (U.K), Altria Group (U.S), Japan Tobacco (Japan), International Vapor Group (U.S), NJOY Inc. (U.S), Philip Morris International Inc. (U.S), VMR Flavours Llc (U.S) and Reynolds American Inc. (U.S) are some of the key players in the Global E-Cigarette market. Better global reach at operational level is the main reason the key players are holding substantial market share. The top three company holds around 60% of the global market share with British American Tobacco being a market leader. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies were few techniques adopted by various manufacturers in last 5 years.

Drivers:
E-cigarette do not produce tar and carbon monoxide
Can use in public location and do not produce second hand smoke.
Restraints:
Side effects associated with E- cigarette
Stringent regulatory framework on E- cigarette
Opportunities:
Developing distribution in emerging market
Growing awareness
Challenges:
Available alternative technology
Disorganized industry.
The segmentation are done on the basis of product type, by Flavor, by distribution Channel and by region. On the basis of product types the global E-Cigarette market is sub segmented as rechargeable, disposable and modular of which the modular segment is expected to hold the highest CAGR during the forecast period.

The segmentation done on the basis of flavor includes tobacco, botanical, fruit, sweet , beverages and others of which fruit flavor segment is expected to hold the highest market share among other applications. On the basis of distribution channel the market is segmented specialist e-cig shops, online, supermarkets, tobacconist and others of which specialist e-cig shops as a distribution channel is expected to grow at the highest Market share during the forecasted period.

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Key Benefits for Stakeholders
E-Cigarette Manufacturers, Distributors and Retailers
Research and Consulting Organization
Technology Standards Organizations, Forums, Alliances and Associations
End use industries
Regulatory bodies, policy actors and consumers.

By Product
Rechargeable
Disposable
Modular

By Flavor
Tobacco
Botanical
Fruit
Sweet
Beverages
Others

By Distribution Channel
Specialist E-Cig Shops
Online
Supermarkets
Tobacconist
Others

By Region
North America
Europe
Asia-Pacific
RoW

Key Market Players
British American Tobacco
Imperial Brands
Altria Group
Japan Tobacco
International Vapor Group
Njoy Inc.
Philip Morris International Inc.
VMR Flavours Llc
Reynolds American Inc.
Logic
Lorillard
Vapor Hub
(A brief overview of 13 companies is also provided)

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