Global Eye Tracking Market was valued at USD 310 Million for the year 2017. Eye Tracking Market is further expected to grow at a CAGR of 27.16% from 2018 to reach USD 1.29 Billion by the year 2023. North America region holds the highest market share in 2017. The Asia-Pacific region is also considered as the fastest growing market in the forecasted period. The US is the major market in 2017 at country level and it is also further anticipated to grow at a steady pace in the next 5 years.
Eyetracking, Inc. (US), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Smart Eye AB (Sweden), Sensomotoric Instruments GmbH (Apple Inc.) (Germany) are some of the top players in the Eye Tracking Market with Tobii AB holding a substantial market share in 2017. Better global reach, at the operational level, is the main reason for holding this market share. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies like collaboration & acquisition were a few techniques adopted by various manufacturers in last 5 years.
Drivers:
Increasing demand for live & authentic data from different industry sectors
Restraints:
Automation adopted by most industry sectors would reduce human involvement
Opportunities:
Increasing use of applications in the AR/VR Market
Challenges:
Estimating the economies of scale
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The segmentation done on the basis of Offering include Software, Hardware of which the Hardware segment is expected to hold the highest market share during the forecast period. The market share is due to the increasing demand for products headgears, head-mounted displays, and glasses.
Segmentation done on the basis of Industry includes Automotive and Transportation, Healthcare and Research Labs, Consumer Electronics, Retail and Advertisement, Defense, and Aerospace segment of which Automotive and Transportation segment is expected to grow at the highest CAGR during the forecasted period. This growth is expected as automotive manufacturers like Audi & BMW are focusing on issues such as driver safety. The product features include observing specifics of driver eyelid closure, eye gaze pattern and to warn the driver if the eyes are off the road to prevent mishaps.
By Offering
Software
Hardware
Others
By Application
AR and VR
Human Behavior and Market Research
Assistive Communication
By Industry
Automotive and Transportation
Healthcare and Research Labs
Consumer Electronics
Retail and Advertisement
Defense, and Aerospace
Others
By Region
North America
Europe
Asia-Pacific
ROW
Key Market Players
Eyetracking, Inc.
Seeing Machines Ltd.
Tobii AB
Smart Eye AB
Sensomotoric Instruments GmbH (Apple Inc.)
Eyetech Digital Systems, Inc.
PRS in Vivo
Ergoneers GmbH
Sr Research Ltd.
Lc Technologies, Inc.
(Another brief information of 15 companies will be provided in the report)
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