The increasing inclination of consumers towards eco-friendly materials has contributed to a trend called “sustainable fashion.” As a response, many cosmetic manufacturers have ditched the traditional cosmetic packaging to give way to environmentally friendly containers — in this case, bamboo cosmetic Cream Jar(KEXON).

For centuries, some parts of the world have been using bamboo as household articles or even as a weapon. The Japanese, for instance, can turn it into just about anything, from toothpicks to chopping boards. In China, young bamboo can be turned into writing paper.

Today, bamboo plays an important role in the cosmetic industry. It is a cost-effective tool to market a brand or a product. Beauty products with a bamboo packaging are more attractive, and so they trigger impulse buying. Bamboo cosmetic jars are the perfect embodiment of the eco-friendly trend that’s hitting beauty stores worldwide. Unlike the “natural trend” that stresses consumer benefits, the “eco-friendly trend” taps into the consumer’s emotions towards nature.

Bamboo cosmetic jars can be customized to fit a client’s capacity requirement. The usual capacity, though, are 5 ml, 10 ml, 15 ml, 30 ml, 50 ml, 100 ml, 150 ml, and 200 ml.These days, bamboo cosmetic jars are used because of their eco-friendly and non-hazardous features. In 2007, results from a global survey by Tandberg showed that 53% (or roughly 1.1 billion) of consumers prefer to purchase from a company who has a strong environmental reputation. Clearly, cosmetic companies need to be eco-chic enough if they want to connect with their new breed of potential customers.

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