Market Overview

The web hosting services market is rising on a large scale. Increasing digitization worldwide has created boundless scopes for the World Wide Web. Having a presence on the World Wide Web has become crucial for new-age virtual identity and business growth strategies. The market growth attributes to growing adoptions of these web hosting services by increasing numbers of companies to increase the reach of their business, opportunities, and to get recognized quickly in the market.

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As more businesses concentrate on improving their online presence, web hosting becomes a far more important resource. Given the power of the Internet today, no serious business can thrive without a website, which is why organizations are increasingly investing in developing one. A company website is a much more significant digital resource than other channels such as search display and social media, which instantly increases the value of web hosting services.

The Web Hosting Market is expanding as more businesses recognize the value of high server reliability and continuous support from providers. According to Market Research Future (MRFR), the global web hosting services market size is predicted to reach USD 76.2 billion at a 15.9% CAGR from 2016-2023 (forecast period).

COVID-19 Impact on the Global Web Hosting Services Market

The COVID-19 pandemic has been extremely lucrative for the global web hosting services market owing to a spurt in online shopping. The COVID-19 pandemic has forced governments of various countries across the globe to impose lockdown due to the increasing number of cases. The spike in the number of people playing online games, increased demand for streaming services, increase in online shopping, and a variety of other minor factors have all had a significant impact on the web hosting services market.

In the United States, the nationwide lockdown has kept everyone at home except for essential workers. As a result, people are spending more time online, consuming more content, and adding load unaccounted for on website servers. Verizon, a network provider, based in the United States, has seen a 20% increase in traffic to its website since the lockdown began.

Since the lockdown began, online multiplayer has seen an immense increase in traffic. The estimated 2.7 billion gamers worldwide were expected to spend approximately 159.3 billion USD in 2020, propelled by increased time spent at home and the release of next-generation consoles later in the year. Both Xbox Live and Nintendo Online, the online gaming services provided by Microsoft Xbox and Nintendo, had crumbled under load in March due to an increase in server traffic. As a result of these factors, these service providers must upgrade their bandwidth capacities and invest in better hosting services.

Online streaming services like Netflix, Amazon Prime Video, Disney+, Hulu, and others have also experienced bandwidth issues and have been forced to reduce streaming quality in order to avoid service downtime. Netflix's viewership has more than doubled since the lockdown began, compared to before the lockdown. As a result, there is a greater need for high-speed hosting solutions to keep up with the increased traffic.

Moreover, the increased reliance on consumables and other necessities for daily needs is expected to place additional strain on website servers, potentially driving demand for hosting service companies. According to MRFR's analysis, demand for online multiplayer games, streaming services, and online content consumption has resulted in a 20% increase in network traffic. Product sales are increasing as consumers shop online while adhering to COVID-19 regulations. Furthermore, the discounts offered by web hosting companies to small businesses can bring in additional revenue to the market.

North America to Rule the Global Web Hosting Services Market

North America is expected to lead the market due to its large number of hosting companies and surplus of cloud data centers. The growing number of small businesses, combined with government incentives to encourage their establishment, may drive regional web hosting services market demand. The requirement for an omnichannel sales channel, as well as the requirement for colocation hosting services, can boost web traffic and drive sales. The market may benefit from a preference for the cloud due to its low investment and infrastructure costs.

Final Thoughts

Internet users form opinions about a company based on their experiences with its website, and this is the single most important factor that web hosting services influence. As a result, it is unsurprising that an increasing number of businesses are taking this decision more seriously. In order to properly organize all customer support, sales, and marketing processes in the digital age, organizations must make an informed decision from the start.

Web Hosting Services to Grow at an Exponential Rate

Web hosting services offer their customers shared or dedicated hosting of one or more services. A web hosting service is typically used to host websites, but it can also be used to host company email, files, games, and other content. Companies can use web hosting services to outsource one or more web-based core functions to a hosting provider. This enables the company to concentrate its resources on supporting its customers and expanding its business.

Web hosting services are essential for all businesses to have an online presence. Customers and clients spend a lot of time online looking for products and services, which opens up a lot of opportunities for web hosting service providers. Demand for web hosting services may be driven by the performance of websites in educating users and also driving returns for businesses. Focusing on website and application speed can help drive market growth. The changing dynamics of website usage, as well as the rise in smartphones and portable devices, can drive the demand for website performance. Threats from cyber-attacks and data breaches may necessitate the use of certificates to alleviate companies' security and data concerns.

Moreover, with the advent of green web hosting, web hosting will play a role in consuming the least amount of energy while operating at maximum efficiency in the near future. Sustainable development goals (SDGs) by countries to reduce carbon emissions may drive the market demand for green web hosting. In the coming years, the establishment of hydro and wind-powered plants could support the trend in the global web hosting services market.

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