• Future Growth of household cleansing products is expected to be led by dish washing and floor cleaning segments
• The market players such as Reckitt Benckiser, HUL and Dabur are expected to maintain focus on rural markets and introducing innovative products to compete with other players in the industry
Ken Research announced its latest publication on “India Toiletries and Household Cleansing Market Outlook to 2019” which provides a comprehensive analysis of the toiletries and household cleansing products in India. The report covers various aspects such as market size of India toiletries and household cleansing market, segmentation on the basis of dish washers, toilet cleaners, floor cleaners and liquid hand wash and volume of exports and imports for household cleansing products. The report is useful for toiletries and household cleansing products manufacturers, wholesalers of FMCG products, retail chains, household cleansing products machinery manufacturers and new players venturing in the market.
The toiletries and household cleansing market in India has witnessed a growth in recent years on account of rising awareness of health and hygiene. The surge in growth is majorly originated from growth in dish cleaning segment of toiletries and household cleansing market. The growth in this segment has been largely led by the domestic factors such as increasing personal income and rise in demand for branded household care products. The toiletries and household cleansing market in India is comprised of large companies such as Reckitt Benckiser which posses a large product portfolio of household care products. The India toiletries and household cleansing market revenues have grown at a CAGR of 19.31% from FY’2009-FY’2014.
According to the research report, the India toiletries and household cleansing market will grow at a considerable CAGR rate thus exceeding INR 87 billion by FY’2019 due to the increasing expenditure on household care products and rise in the domestic population.
“While rising disposable income, boom in residential housing and an increase in the preferences of organized grocery shopping will result in increased spending on household care products in India albeit diminishing price gap, use of traditional products and prices of raw materials will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
India Toiletries and Household Cleaning Market
- Market Size by Value, Volume
- Market Segmentation by
o Types of Products - Dish Washing, Floor Cleaning, Toilet Cleaning, Liquid Hand washes Market.
o By Urban and Rural Demand
- Trends and Development
- Growth Drivers
- SWOT Analysis
- Government Regulations
- Competitive Landscape and Market Share, Brand Analysis
- Future Outlook
- Macro Economic Parameters
Key Products Mentioned in the Report
Liquid Hand washes
Companies Covered in the Report
Hindustan Unilever Limited
S. C. Johnson & Son
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