Asia-Pacific Baby Hygiene Industry Outlook to 2020 – Rising Expenditure on Baby Hygiene with Better Health and Safety Standards to Drive Growth” provides a comprehensive analysis on the performance of baby hygiene products in the Asia-Pacific Region. The revenues of the Industry have been segmented country wise on the basis of personal and sanitary care baby products. Under each segment, aspect such as market size on the basis of revenue has been computed from the sales of Baby Diapers, Wipes, Soap, Shampoo, Lotion and Creams, Hair and Massage Oil, Toothbrush, Toothpaste and Others. The report also covers major players operating in the space along with competitive landscape of baby product manufacturers, pricing analysis and competition scenario. This report will help industry consultants, baby hygiene manufacturers, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future
The Asia-Pacific baby hygiene market has increased at a CAGR of ~% during the period 2010-2015. The sales of baby hygiene products in the Asia-Pacific region generated revenues amounting to USD ~ billion during 2015 from USD ~ billion during 2010. Developing economies including India, Thailand, Japan and Vietnam have witnessed double digit growth in revenues during the review period. Increasing GDP per capita, rising hygiene awareness and high growth in new born babies have helped the market revenues to stimulate especially in developing countries.
China
China has become one of the world’s largest consumers of baby hygiene products. The country has accounted for approximately ~% of the Asia-Pacific baby hygiene market. The revenue generated from the sale of baby hygiene products, which includes personal care and sanitary care baby products, was evaluated at USD ~ million in 2010 and inclined to USD ~ million in 2015. A major policy change undertaken by the country was the removal of the ‘one child policy’ and the introduction of the ‘two-child policy’ in 2013.
The sale of diaper and wipes helped the sanitary care market to obtain revenues worth USD ~ million in 2015. The skin care market comprises of baby soap, lotions and creams, fragrances, baby powder and other skin and body care products. This market is mainly driven by the sale of soaps, lotions and creams. The skin and body care segment obtained revenues amounting to USD ~ million during 2015.
The revenues generated from the sale of baby hygiene products in the country has been estimated to augment from USD ~ billion in 2016 to USD ~ billion during 2018. The removal of China’s ‘one child policy’ in 2013 is expected to be the primary factor that will bring about higher growth potential of this market during the review period. The revenue of the baby hygiene market is projected to reach USD ~ million by 2020.

Japan
The changing demographic trends in Japan are constraining the sales of child-specific products, with rapid growth in aging population and low birth rate resulting into lower sales of baby hygiene products in the country. Due to this, the market for baby hygiene products is poised to grow at a CAGR of ~% during the period FY’2011-FY’2016. The revenue generated from the sale of baby hygiene products witnessed a stable increase from USD ~ million in FY’2011 to USD ~ million during FY’2016.
The revenues generated from the sale of sanitary care baby products including baby diapers and wipes was evaluated at USD ~ million during FY’2016. The sanitary care market witnessed lower growth rates during the review period due to falling birth rate and decreasing personal disposable income per capita.
The revenue generated from the sale of skin and body care baby products was evaluated at USD ~ million during FY’2016. Skin and body care baby products include baby powder, soap, lotion and cream, fragrances and others. The revenues generated from the sale of baby hair oil and shampoo stood at USD ~ million during FY’2016, contributing ~% to overall revenues of the baby hygiene market during the same period. The revenues generated from the sale of oral care baby products was evaluated at USD ~ million during FY’2016, contributing ~% to overall baby hygiene market revenue during the same year.

India
The baby hygiene market in India is poised to grow at a CAGR of ~% during the period FY’2011 to FY’2016. Leading players in this market have made ambitions projections of growing faster on account of the increased expenditure per child in the country. The low penetration rate of baby products coupled with cheap available substitutes has resulted into lower growth. The revenue generated from the sale of baby hygiene products augmented from USD ~ million in FY’2011 to USD ~ million in FY’2016.
The primary factor driving this sanitary care segment is the increased disposable income of families coupled with the increased hygiene awareness among mothers. This helped the sanitary care market obtain revenues worth USD ~ million during FY’2016, contributing approximately ~% to overall baby hygiene market revenues during the same period.
Skin and body care products include powder, lotion and creams, soap, massage oil and fragrances. This segment is expected to grow due to increased demand for baby powder, soaps and baby massage oil. The revenues generated from the sale of hair care baby products were reported at USD ~ million during FY’2016.
Mom and pop stores have accounted for ~% of sales revenue of baby hygiene products in India, amounting to over USD 500 million in FY’2016. Traditional retail outlets have recorded higher sales of personal care baby hygiene products as compared to modern retail formats.
The revenues generated by the baby hygiene segment are projected to augment from USD ~ million in FY’2017 to USD ~ million during FY’2021. The strengthening of macro-economic variables will positively impact the growth in this market. Rising per capita income and increasing health concerns will cause individuals to spend higher on their health and hygiene. The CAGR for the overall baby hygiene market has been estimated to be ~% from FY’2017 to FY’2021.
Thailand
Baby hygiene products witnessed higher demand from Thai parents during 2015. The market for personal and sanitary care baby products has grown at a CAGR of ~% from the period 2010-2015. The country witnessed a decline in GDP Per Capita during 2014-2015 but increasing expenditure by Thai parents on their children as a result of rising dual income complimented growth in baby hygiene market revenues during the review period.
The sanitary care category including baby wipes and diapers showed positive growth since 2010. With quality of life improvements, higher penetration was witnessed among rural and urban areas. The revenue generated from the sale of baby wipes, diapers, nappies and pants was evaluated at ~ million during 2015, contributing ~% to overall revenues of the sanitary care segment.
The body and skin care segment includes products such as baby powder, soap, fragrances, lotions and creams and others. The revenue generated from the sale of these products stood at USD ~ million during 2015. The country has been facing economic and political turmoil during the last few years, however, this has not deterred the purchasing behavior of a vast majority of consumers procuring baby hygiene products.
The revenues generated from the sale of hair care products including baby shampoo and oil was evaluated at USD ~ million during 2015, contributing ~% revenues to the overall baby hygiene market during the same period. The oral care products for babies include toothbrush and toothpaste. The revenue generated from the sale of these products was evaluated at USD ~ million during 2015, achieving ~% share of overall revenues of the baby hygiene market during the same period.

Source: https://www.kenresearch.com/consumer-products-and-retail/baby-care/asia-pacific-baby-hygiene-market-report/76482-95.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
[email protected]
+91-9015378249