The 2019 web design must be 'modern' while adapting to new technologies. Indeed, while remaining aesthetic, creating original and unique layouts is rigorous! Must not lose sight as the primary objectives of a website are:
• Arouse the curiosity of the Internet user to tempt him to go to a site and stay there.
• To facilitate its navigation, steering it explicitly and by optimizing the load times.
Web design 2018 tends toward originality, exclusivity, and simplicity: the user must find the information easily without feeling to participate in a scavenger hunt!
The minimalist style is clearly more the strong trend of the moment and leaves room for the return of icons and various geometric shapes. Therefore, Material Design continues to be used for 2018 despite its minimalist approach. This continuity of the Flat Design adds geometric shapes, shadows, and movement. Reminder, the concept of Material Design created by Google is designed to facilitate the use of Android apps to make them more intuitive, more simple and more refined.
In fact, Material Design combines the principles of design managed in addition to technological innovation. In addition, all these recommendations enforced an intuitive interface.
The use of animations based on the SVG (Scalable Vector Graphics or vector drawing for the web) and videos on websites is a trend that continues to the year 2018.
Actually, videos and animations to capture the visitor's attention playing on his emotions while encouraging them to stay on the site. But be careful to not overdo it, otherwise the website will be too heavy and therefore slow to load.
The Responsive Design is, of course, unavoidable for 2018, websites need to be more flexible and the smoothest possible. Including Google took a mobile optimization test online to check the compatibility of a webpage on Smartphone.
With the deployment being Google's mobile, the compatibility of an internet site for display on mobile is even more important.
AMP (Accelerated Mobile Pages), a specific web page format for mobile created by Google is increasingly used to reduce the load time of websites on Smartphones.
5. the menu Burger, the King of the UI
A website must have a User Interface (UI) adapted with a clear presentation of the menu. Besides, the "hamburger button" also named 'sidebar' is very popular. The principle is this: the symbol refers to a hamburger at multiple layers represented by the symbol "≡" meaning "same". The symbol of the menu Burger is perfectly integrated by users and will remain invincible in 2018.
Websites consist of a single page, more commonly referred to as 'One Page' are fashionable. In fact, Internet users surf more and more on their mobile phones which implies a change in the rules of navigation and a search for simplicity and ease.
Also, habits change and move from one page to another on a website is made less and less on mobile. This is why more and more sites are moving towards scrolling.
Indeed, it is more convenient and faster for mobile users to scroll the single page of a website. One Page is of course reserved for simple sites with relatively little information to display.
Website static and basic hardcoded HTML made his return. Indeed, a static website present the following benefits, it is:
• simple secure;
• loads quickly;
• less difficult to achieve so cheaper.
A static web page is particularly adapted for a One Page site whose content evolves very little. For sites with multiple pages, there is an alternative to dynamic CMS with a static CMS as Grave.
Constant interaction and interactive storytelling trends are growing, they are to take into account the design of the website. Forms of informative presentations deliver information while questioning the user.
Some examples of interactive elements that will be increasingly used for 2018:
• the micro-interactions;
• interface user speech (VUI);
• video 360 °;
• the chatbot, a conversational agent dialogue with the user.
These interactive elements that make up the human-machine interface have the effect to improve the user experience.
For 2019, the typography is obviously revisited. Indeed, so far it was not advisable to mix sizes and fonts.
For this new year, the tendency will be to use different fonts sizes that can facilitate the reading and understanding of the content. The message is more readable and thereby better assimilated by the user.
It is now possible to mix titles, types and font sizes, as for example the use of the Serif for a title h1 and one Sans Serif for the h2. The choice of good fonts must achieve an aesthetic result.
This tendency to mix sizes and fonts is not suitable for all types of content. Indeed, use this set of typography for anything that requires a serious reading, as a blog article, may adversely affect readability.
For 2019, the trend colors remain bright, flashy colors and bold. Use these color shades and hues immerses the user in a stimulating universe or on the contrary soothing. They are chosen depending on the atmosphere you want depending on the activity of the company or the message to convey for example. The goal is to optimize the user experience while respecting the meaning of the colors.
PANTONE®, the standard language for the identification and communication of color, also global expert, chose the color of the year 2018: the Ultra Violet