Bharat Book Bureau Provides the Trending Market Research Report on “Poultry Global Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery” under Food & Beverage Category. The report offers a collection of superior Market 2030 research, Market 2030 analysis competitive intelligence and Market 2030 reports.

Global Poultry Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery

Including: By Type Of Animal: Chicken; Turkey; Ducks And Geese; Others

By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; Foodservice Stores; E-commerce; Others

By Product Type: Fresh/Chilled; Frozen; Ready-to-cook; Ready-to-eat; Others

By Nature: Organic; Conventional

Covering: Tyson Foods, Inc.; JBS S.A.; BRF S.A.; Koch Foods; Charoen Pokphand Foods

This report describes and evaluates the global poultry market. It covers 2015 to 2019, termed the historic period, and 2019 to 2023 termed the forecast period, along with further forecasts for the periods 2023-2025 and 2025-2030.


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The global poultry market reached a value of nearly $319.2 billion in 2019, having grown at a compound annual growth rate (CAGR) of 5.5% since 2015, and is expected to grow at a CAGR of 6.1% to nearly $405 billion by 2023. The market is expected to grow at a CAGR of 7.2% to nearly $465.7 billion by 2025, and at a CAGR of 6.8% to $645.7 billion by 2030.

Growth in the historic period resulted from low interest rates, rise in disposable income, and emerging markets growth. Factors that negatively affected growth in the historic period were geopolitical tensions, and shortage of labor.

Going forward continued technological developments, faster economic growth, population, food waste and increased awareness about the health benefits will drive the growth. Factors that could hinder the growth of the poultry market in the future include climate change and global warming, regulations, dependence on technical expertise, coronavirus pandemic, expensive production and rising costs of feed, shift towards vegan eating and awareness of animal cruelty.

The poultry market is segmented by type of animal into chicken, turkey, ducks and geese, and others. The chicken market was the largest segment of the poultry market segmented by type of animal, accounting for $266.7 billion or 83.5% of the total in 2019. Going forward, the ducks and geese segment is expected to be the fastest growing segment in the poultry market, at a CAGR of 10.4% during 2019-2023.

The poultry market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, foodservice stores, e-commerce and others. The supermarkets/hypermarkets market was the largest segment of the poultry market segmented by distribution channel, accounting for 148.5 or 46.5% of the total in 2019. Going forward, the e-commerce segment is expected to be the fastest growing segment in the poultry market, at a CAGR of 7.64% during 2019-2023.

The poultry market is also segmented by product type into fresh/chilled, frozen, ready-to-cook, ready-to-eat and others. The frozen market was the largest segment of the poultry market segmented by product type, accounting for $138.7 billion or 43.5% of the total in 2019. Going forward, the ready-to-eat segment is expected to be the fastest growing segment in the poultry market, at a CAGR of 9.1% during 2019-2023.

The poultry market is also segmented by nature into organic and conventional. The conventional market was the largest segment of the poultry market segmented by nature, accounting for 310.4 or 97.2% of the total in 2019. Going forward, the organic segment is expected to be the fastest growing segment in the poultry market, at a CAGR of 14.0% during 2019-2023.

Asia Pacific was the largest region in the global poultry market, accounting for 31.6% of the total in 2019. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the poultry market will be Asia Pacific and Africa, where growth will be at CAGRs of 9.4% and 8.4% respectively. These will be followed by the Middle East, and Eastern Europe, where the markets are expected to grow at CAGRs of 7.1% and 6.0% respectively.

The poultry market is fragmented, with a large number of small players. The top ten competitors in the market made up to 17.7% share of the total market in 2019. Major players in the market include Tyson Foods, Inc., JBS S.A., BRF S.A., Koch Foods, and Charoen Pokphand Foods.

The global meat, poultry and seafood market, of which the poultry market is a segment, reached a value of nearly $1,416.9 billion in 2019, growing at a compound annual growth rate (CAGR) of 6.3% since 2015. It is expected to grow at a CAGR of 6.8% and reach nearly $1,842.7 billion by 2023. The meat products market was the largest segment in the meat, poultry and seafood market accounting for 60.7% of the total in 2019 and seafood segment is expected to grow the fastest at a CAGR of 7.7% during 2019-2023.

The top opportunities in the poultry market segmented by type of animal will arise in the chicken market segment, which will gain $71.08 billion of global annual sales by 2023. The top opportunities in the poultry market segmented by distribution channel will arise in the supermarkets/hypermarkets market segment, which will gain $33.87 billion of global annual sales by 2023. The top opportunities in the poultry market segmented by product type will arise in the frozen market segment, which will gain $36.55 billion of global annual sales by 2023. The top opportunities in the poultry market segmented by nature will arise in the conventional market segment, which will gain $79.76 billion of global annual sales by 2023. The poultry market size will gain the most in China at $23.38 billion.

Market-trend-based strategies for the poultry market include investing in making new ready-to-eat variants of poultry products to meet the increased demand, consider integrating 3D imaging systems to optimize processes, investing in solutions based on big data and predictive analysis to increase revenues, in robotics technology to enhance management of farms and to enhance productivity, invest in virtual reality to increase the efficiency of farms, and consider offering online delivery services to increase revenues. Player-adopted strategies in the poultry market include improving revenues through mergers and acquisitions, improve production efficiency and reduce costs through the implementation of advanced technologies and upgrading of production facilities and increasing business effectively by increasing stakes in group companies.

The COVID-19 pandemic has created setbacks in many industries and global economies. Travel restrictions, stringent lockdown measures, disruptions in supply chains, and trade restrictions have caused industries such as the poultry market to suffer from setbacks. Working in the poultry industry is mainly a hands-on job, which put many farmers and labourers at risk of contracting the virus. Thousands of people working in large meat processing facilities have fallen ill from COVID-19 and at least thirty people working in those facilities have died from the disease. The elbow-to-elbow environment of the processing lines and large number of people working in these facilities have been prime conditions for the virus to spread. The lack of personal protective equipment has also contributed to the spread of the illness.

To take advantage of the opportunities, the recommends the poultry companies to focus on investing in ready-to-eat meals, adoption of robotics and automation, offer competitive pricing, premium pricing, expanding in emerging economies, adoption of online meat delivery services, leveraging social media to promote poultry products and focus on promoting white meat as a healthy option.

Table of Content:

Poultry Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type Of Animal
6.3. Segmentation By Distribution Channel
6.4. Segmentation By Product Type
6.5. Segmentation By Nature
7. Poultry Market Characteristics
7.1. Market Definition
7.2. Market Segmentation By Type Of Animal
7.2.1. Chicken
7.2.2. Turkey
7.2.3. Ducks And Geese
7.2.4. Others
7.3. Market Segmentation By Distribution Channel
7.3.1. Supermarkets/Hypermarkets
7.3.2. Convenience Stores
7.3.3. Foodservice Stores
7.3.4. E-commerce
7.3.5. Others
7.4. Market Segmentation By Product Type
7.4.1. Fresh/Chilled
7.4.2. Frozen
7.4.3. Ready-to-Cook
7.4.4. Ready-to-Eat
7.4.5. Others
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https://www.bharatbook.com/marketreports/poultry-global-market-opportunities-and-strategies-to-2030-covid-19-impact-and-recovery/2187349


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