Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in a range of food products. These products have high consumption rate; hence, the demand is huge. Bakery products are part of the staple food in western cultures and this is the major factor driving the market. Cakes, cookies, breads are consumed on a daily basis and are part of the staple food in these regions. Economic slowdown has resulted in a lower consumption of fancy bakery goods, which is a challenge to growth of this market. Opportunities for this market are tremendous, due to the growing acceptance of western food cultures, higher disposable incomes and advancement in technology.

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Baking Ingredients Market by Ingredients

The ingredients used for baking are baking powder, flour, baking soda, butter, eggs, yeast, honey, fruits, nuts , flavor additives, preservatives, enzymes, color additives etc. Pre-mixes for cakes and bread are available in the market and are in high demand, as these are very convenient to use for baking.

Major Players
• Dawn Foods Ltd
• Muntons Plc. British Bakels
• Taura
• Lesaffre
• DSM
• AAK UK.

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Baking Ingredients Market by products

The products made are breads, cakes, biscuits, pastries, cookies, pies, torts, donuts etc. Breads and cakes are consumed regularly in the western countries and are the staple food in these regions, which is the reason why these products are in high demand.

High Level Analysis

Analysis of the market based on porter’s five force model suggests that the bargaining power of the buyer is high in this market as there are many suppliers producing high quality baking ingredients. Threat of new entrants is high as capital investment required is moderate for this market. The market has many regional specific players. Competition is very stiff in this market and companies need to constantly innovate and come up with new products.

Key Benefits
• The market is segmented by type of ingredients, which would enable a deeper understanding of the scope for this market
• In-depth analysis of the current market scenario and future estimations for the period of 2013-2020 would enable stakeholders to understand the future potential of this market.
• Geographic segmentation would enable stakeholders to make region specific plans for growth in untapped regions
• Porters five force model and SWOT analysis would help in understanding the competition in the market which would help in making strategic decisions for further expansion.
• Market segmentation by type, products and geography would give a clear picture of the current market scenario, which would help in making decisions

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