If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier.

As we careen toward the movie’s February 12 release, the team behind our favorite fourth-wall-breaking Marvel hero has waged a relentless marketing siege of every platform you would think of—and some you didn’t. Billboards bearing poop emoji. Ryan Reynolds massaging Conan O’Brien with panda tears. An email newsletter. It’s either a brilliant way to build hype for Deadpool‘s irreverent tone, or the world’s greatest tax write-off. Even if you weren’t a Deadpool fan before, aren’t you intrigued now?

That said, the marketing campaign has officially gotten absurd with the creation of Deadpool Tinder profile. We have reached saturation. If you want to make an informed choice about whether to swipe right or swipe left, though, keep reading: We’ve collected the majority of Deadpool‘s off-the-wall publicity efforts.Keep in mind that this is the first time you even saw the guy. But while it assuaged fan fears that Deadpool’s costume wouldn’t live up to expectations, the send-up of Burt Reynolds’ famous nude spread in Cosmopolitan was only a first step toward some much less SFW promotional material.If Deadpool trying to make himself into a cat isn’t peak Internet, then we don’t know what is. Then consider this carefully curated “beef” between Hugh Jackman and Ryan Reynolds (or rather, between Wolverine and Deadpool). And then they moved over to Facebook, and made fake clickbait gags like 43 Secrets the Internet Will Never Tell You About Kittens. Are you overwhelmed yet? Hope not; the most markety marketing this marketing-ass movie ever marketed is yet to come.
Ryan Reynolds Himself

The best weapon in the Deadpool marketing team’s arsenal has been, without question, Ryan Reynolds himself. Where does Ryan end and Deadpool begin? Does Ryan know? Does anyone? Reynolds has been a one-man army of promotional material, and shows no sign of slowing down. In addition to (presumably) being the face of everything we’ve showed you so far, he’s been at things like Deadpool “beauty pageants.”