The main challenges website owners and e-Commerce entrepreneurs are faced with can be broken down into a cycle of 3 phases: visitors (catching users' attention), user-engagement and conversion. While the first is a job best left to the marketing team - the second and third stages are closely bound to each other: there's a higher correlation between users who have a successful onboarding and decent conversion rates. This makes a lot of sense: users who are fully aware of all the webapp's capabilities and are confident in their ability to browse inside - are a lot more likely to devote to it.

While conversion isn't a target, there is absolutely no means to better its prices by targeting the conversion activity itself. Users will not be convinced to register to some service or purchase a product if you merely shout at them more loudly they ought to do that. The only way to start acquiring better conversion rates would be to maximize the navigation flow leading up to the point of conversion.

Engaging users from the get-go is an integral goal, in this respect. The statistics are determined on that: most users establish a comment on a web site within the initial 2.6 seconds of surfing. It goes without saying that an expert, eye-catching layout for a site is a critical portion of first user-engagement. Clear, simply place yet intriguing content is equally as important for effective onboarding. A third, essential aspect of user-engagement is navigation.

User experience (UX) has a fundamental part in off-site optimization: the ease by which a user navigates the site determines how comfortable he or she will function, which, in turn, determines how they are to keep using it. We do not enjoy doing things that make us feel uneasy - and feeling clueless and misplaced usually has that impact.

There are various ways to handle this matter. 1 UX approach that is rapidly gaining popularity is the use of walkthroughs and site excursions. Using on-page guidance tools such as tooltips and overlays, the user may be introduced to various features on the website and get more comfortable with his or her virtual surroundings through self-service procedures, without having to go through a complicated and time consuming training session.

There are other approaches to deal with navigation challengesthe majority of webapps sporting the lean strategy opt for Flat UI - a design theory that minimizes the need to navigate through multiple and relies on unlimited scrolling. This works for a front end website that merely needs somewhere to showcase its performance, while the service itself is either downloadable or left on another system.

Web designers do a lot of testing before launching a last version of the website and keep making adjustments while it's up. A/B testing (displaying distinct variations for two sets of users and collecting data based on clicks and conversion targets) - is very popular on front.

But more complicated sites with multiple applications and multiple conversion goals are more difficult to navigate intuitively and may require some guidance tools that will help users get where they need. Luckily, there are a number of excellent solutions available for such challenges.