The runways might start the trends, but Google Search shows us which styles really catch on with shoppers. To get the latest consumer insights, we looked at search patterns and geographic data driving this year's biggest Jollyhers girl clothes free shipping .
ashion may have gotten fast, but consumers have gotten faster. On Google, they're shopping in countless micro-moments every day—looking for ideas, finding the best, and buying with a tap. Taken together, all of these retail-related searches give a snapshot of styles on the rise that can make for impactful trends.

Our latest Google Fashion report highlights three of these trends—military chic, free-spirited, and ready-to-go outfits—that stand out in both the United States and United Kingdom. More than just the latest fads, though, these styles (and how people search for them) hint at broader shifts in consumer behavior and cultural values.
Bomber jackets are the new uniform

There was a time when women dressed for men. Today, they're dressing more like men, reappropriating traditionally masculine styles like bomber jackets and biker jeans. At the same time, men are sporting these styles in more "feminine" colors and patterns. The result is a growing and evolving trend in "military chic" that's giving fierce a new face. When we interviewed a group of shoppers in the U.S., one woman said she liked this style because "it makes anything look a bit edgier."
The bomber jacket is leading the trend. While search interest has been growing steadily for years, it just recently surged, starting in London late last year.1 Since then, it has spread to most major cities across the U.S. and U.K.2

How people search for bomber jackets reflects its style evolution from military to mainstream. While it's often searched with words like "flight," "army," and "MA1" (the traditional style), "David Beckham" and "Kanye West" are also common, reflecting the influence celebrities have had on the trend's adoption. General terms like "mens," "womens," "petite," and "plus size" suggest interest has made its way to the average consumer. Where's it heading next? Check the playground—"kids," "baby," and "toddler" are all top-associated terms.
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