[LONDON, 11/04/2019] – Direct marketing firm Romax helps businesses grow their campaigns through its direct mail marketing services. The Royal Mail says that over 48% of people in the UK act on direct mail marketing efforts. It provides personalised services for both business-to-business (B2B) and business-to-consumer (B2C) setups.

Direct Mail Success in Numbers

Of the 48% of UK residents who did something related to receiving direct mail marketing, over 14.2 million bought something, according to Royal Mail’s “Build a Business Case for Direct Mail” article. This is followed by 10.5 million people who used a voucher or a coupon and 3 million who made enquiries on the phone.

Around 2.8 million Brits also tried a new product or service after receiving marketing materials in the mail. They said they keep 18% of direct mail materials sent to them for future reference.

The article also stated that over 18 million people in the UK still subscribe to mail-order catalogues. Almost half of them do it online. About 30% used the post and 25% by telephone. Over 70% of people who received these catalogues go online to search for the products and services mentioned in the materials. Romax has a variety of direct mail offerings as well, from simple postcards to full-fledged magazines.

Reach Target Audience Through Direct Mail

The company creates a direct mail marketing strategy with its clients to ensure they’re sending the right messages to the correct audience. It uses data analytics and mining services to aid with content production as well. Here are other services that Romax provides to make sure a campaign goes smoothly.

• B2B Direct Mail - The company makes sure that clients’ messages are broken down into short, informative points for professionals to scan through and act upon easily.
• B2C Direct Mail - Romax also sends targeted messages to clients’ target audience, creating a reliable and impactful connection between the consumer and the business.
• Collating, Inserting, and Enclosing - The company offers mail organising, inserting, and enclosing services. They use mechanical envelope closers in their mail fulfilment centres. For sensitive packages, Romax has a team of full-time hand finishers to work on them.
• Taking Care of Responses - It can also manage mail responses for clients, whether it’s email bouncebacks or order fulfilment. Since responses often come in bulk, Romax also picks and packs their clients’ mail.

Apart from print, Romax also sets up mobile and web campaigns to maximise the impact of their client’s message. It offers data and membership management services, as well. Because of its wide range of quality services, Romax is trusted by clients like the NHS and BBC.

About Romax

Romax has over a decade of experience in direct marketing services. It primarily serves businesses in Central London. The company takes time to understand clients' businesses and uses data-driven techniques to deliver quality results. Its services go beyond direct mail, offering data management and multichannel marketing services to reach the right audience every time.

To know more about Romax and its services, visit https://romax.co.uk.