Market Overview
Bath Salts are widely used in Personal Care products owing to its numerous health benefits such as Salt baths are great for Stress relief, reducing muscle aches, improving circulation, improving skin hydration etc. Drinking Epsom salts as a mild laxative can help relieve constipation. One of the most unique uses for Epsom salts is in the garden, where the magnesium in it can help boost the soil to help seeds grow stronger and plants take up more nutrients and to keep the slugs at bay. Mixture of Epsom salts and liquid dish detergent is useful in cleaning the dirtiest floors in house.

Competitive Landscape
Global Bath Salt market players are ensuring to be innovative while building up the marketing strategies. This in return, provides a strong consumer base. Key players are focused majorly on acquisition of small players to expand their business and penetrate the global Bath Salt market. Expansion is also one of the key strategies followed by acquisition. Expansion will help in capturing the major market and increasing the production capacity to meet the rising demand from consumer’s end thereby further contributing to increasing revenue. Acquisition and expansions are evaluated to be contributing to more than 30% of strategy share and is facilitating the companies to penetrate the potential market across globe.
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Market Segmentation
The Bath Salt Market industry can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Application : Comprises Beauty care, Health and Wellness, Aromatherapy, Therapeutic, Home care and other.
Segmentation by Types : Comprises Dead Sea salt, Epsom salt, Himalayan bath salt, Bolivian salt, and other.
Segmentation by Form: Comprises Granular, Powder, Coarse and other.
Segmentation by Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.
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Regional Analysis
North America is a matured market of Bath Salt (Epsom Salt) as far as investment in fertilizer industry.
U.S. is projected to retain its dominance in the North America Epsom salt market during the forecast period. U.S. is one of the largest producer and exporter of fertilizer which is a key factor for the rising growth of Epsom salt in the U.S.
Apart from that, Epsom salt widely used in the cosmetic & home care products. The presence of cosmetic companies in U.S. is further propelling the demand of Epsom salt during the review period. However, Canada is estimated to grow at a higher CAGR during the forecast period.
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