[b]Smart Packaging[/b] has been a trending topic for years now. It comes with many names like intelligent packaging, interactive packaging and also active packaging or combination of these. As the name suggests, smart packaging is all about packing a product in a smart way. With growing technology in every field, even packaging of a product has created a market in itself and there has been no looking back. In other terms, Smart Packaging refers to clever packaging which generally involves sensing, measurement and controlling of inner atmosphere and other features of a package. It is mostly used in food packaging, pharmaceuticals, logistics management industry and so on. It helps to enhance the shelf life, freshness, automatic dispensing, and security of the materials stored in the packages.

There are two types of Smart Packaging. The first type interacts with the product called Active Packaging. It is best to avoid interaction between the product and the packaging material. The contact should either be minimized or completely removed. Just for fact, one of the specific European Legislation makes way for such type of packaging possible.

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The other type is called Interactive Packaging which functions in a different way. In this method, the system is added with extra information to alter the function of the packaging, often in form of sensors and other smart communication ways. (With or Without Electronics)

[b]Growth Estimations:[/b]
The Global Smart Packaging Market is around $500 Million industry and will cross the $1 Billion mark by 2020 with Active Packaging Technology contributing to around 35% of the total Market.

Amongst all market segments, Modified Atmosphere Packaging commands the largest share in terms of value, while Smart and Intelligent Packaging leads in terms of growth rate.

Developed countries in North America and Europe remain the largest market for the smart packaging sales accounting for more than 70% of the total market, followed by the APAC region. China will remain the largest manufacturer of the Smart Packaging products and will also continue to stay as the most important market in the APAC region.

[b]Driving Factor:[/b]
Due to new innovations like printable electronics, the Global Smart Packaging Market has been growing at a very high pace in the last decade. The growing security necessities and increasing product quality standards has been acting as one of the top reasons which are driving the Smart Packaging Market. It is noted that the growth of the Smart Packaging Industry is directly proportional to the rate of logistics industry moving towards an organized domain. Some more factors would be the aging population, wealthier and more demanding consumers, changing lifestyles of people, tougher legislation and increasing crime rates leading to preventive measures for better living standards.

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[b]Report Scope:[/b]
This report broadly categorizes the Smart Packaging Market into four different segments, namely:
1. Type of Packaging: Active and Intelligent.
2. Application: Temperature Monitoring, Temperature Controllers, Logging, Dispensing Systems and Others.
3. Industry: Medical, Logistics, Pharmaceutical and Others.
4. Geography: North America, South America, Europe, APAC and RoW.

[b]Important Company Profiles in the Report:[/b]
• Novalia (U.K.)
• Paksense (U.S.)
• Plastic Logic (U.K.)
• PolyIC (Germany)
• PragmatIC Printing (U.K.)
• PST Sensor (South Africa)
• Thin Film Electronics (Norway)
• Timestrip Plc. (U.S.)

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