International School of Business & Research (ISBR), Bangalore, organized The C-Talk in which the speaker, Mr. Vikram V Kanth, Vice-President, Marketing, ABB India Pvt. Ltd, who has a professional experience of 20 years, generously shared the ups and downs of his career growth. He explained it through the means of a life graph and elaborated the most crucial elements of marketing and 360-degree communication. He left the ISBRians mesmerized with the positive note, “The greatest glory in living lies not in falling but rising every time we fall”. The program which commenced at 10 AM was conducted under the supervision of Dr. T Karpagam, Director – Academics and Prof. NanaiahPattada, Director – Industry Interactions. ISBR organizes similartalks where esteemed industrial experts visit the campus to share their career journeys with the students and share the recent trends in the industry. Through such activities, ISBR’s main focus is to improve the corporate exposure for students benefit.