According to a new market report published by Industry Probe (www.industryprobe.com) titled ‘Sheet Face Masks Market (Fabric: Non-Woven, Hydrogel, Bio-Cellulose, Cotton, Others); Category Type: Premium Sheet Face Masks and Mass Sheet Face Masks; Form: Wet and Dry; Skin Type: Normal, Oily, Dry, and Sensitive; End-User: Men and Women; Distribution Channel: Online (Company Owned Website, E- commerce Website) and Offline (Hypermarket/Supermarkets, Pharmacies, Convenience Stores, and Brand Stores)) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027,’ the global sheet face mask market is expected to reach US$ 4,241.20 Mn by 2027 and expand at a CAGR of 8.7% from 2019 to 2027.

Overview

The global sheet face mask market was valued at US$ 2,018.65 Mn in 2018 and is expected to expand at a CAGR of 7% from 2019 to 2027.

Asia Pacific held the dominant share in the global sheet face mask market in 2017 followed by North America and Europe. Asia Pacific is expected to be a key upcoming market for sheet face masks during the forecast period. Increasing consumer spending capacities, rising disposable income, increasing knowledge about beauty and skin care trends, and rising awareness about the use of skin care products is expected to lead to the rapid growth of the sheet face masks market during the forecast period.

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Driving Factors

The rising popularity of sheet face masks is a major factor that has a positive impact on the growth of the global sheet face mask market.

Other factors such as increase in disposable income, increase in purchasing power, and increasing population of working women are expected to accelerate the growth of the sheet face mask market during the forecast period. Socio-cultural changes are also expected to drive the overall sheet face mask market globally during the forecast period

Moreover, rapid innovation in sheet face masks is anticipated to accelerate the market. Market players are focusing on the adoption of business strategies such as product development and expanding their distribution channel. Manufacturers are introducing K-Beauty trend and adding new features such as colorful, printed masks, metallic foil, and 3D masks. This is expected to increase the demand for sheet face masks across the world during the forecast period

Key Challenges

However, many substitutes in the market such as aloe vera, honey, botanical extracts, rice water, and tea tree oil, generally utilized in do-it-yourself face masks, have emerged as popular & novel ingredients used in commercialized face masks. This is expected to hamper the sheet face mask market during the forecast period.

Market Preference

In terms of fabric, bio cellulose face masks are expected to witness high demand during the forecast period. This growth is anticipated due to the increase in demand for natural and organic ingredients, as consumers are concerned about the chemicals in cosmetic products. With advanced technologies, the processing of bio cellulose sheet masks is more feasible, making these products available at reasonable prices.

Under the category segment, the mass sheet face mask segment is expected to hold major share and expand at a considerable rate during the forecast period.

Under the form segment, the wet sheet face mask segment is expected to hold major share and expand at the fastest rate during the forecast period.

Under the end-user segment, the women’s segment is expected to hold major share and expand at the fastest rate during the forecast period. Increasing number of working women has driven more women to use sheet face masks. Along with increasing female users, a rise in male users is also seen.

In terms of distribution channel, the online distribution channel is expected to be the most attractive segment during the forecast period. Social media also adds to online sales as consumers often rely on internet learning and blogs about new trends and products which decide their buying behavior.

In terms of region, Asia Pacific is expected to hold major market share of the global sheet face mask market, followed by North America and Europe. In Asia Pacific, China held the largest market for sheet face masks followed by South Korea in 2018.

Competitive Landscape

The sheet face mask market is dominated by several players who are focused on the development of new products to cater to the rising and shifting consumer preferences.

The report includes the below mentioned pointers of major players operating in the sheet face mask market:

Competition Matrix

Company Overview

Market Share Analysis (2018)

Product Innovation

Business Strategies / Recent Developments

Technological advancements

Key mergers and acquisitions

Expansion strategies

Company Financials

Major Players Covered Under the Scope Include
Sephora Inc.

Lancome Paris

Tony moly Co., Ltd

The Face Shop

Estee Lauder and DECLÉOR Paris

Yunos Co. Ltd

STARSKIN

Kracie Holdings, Ltd

Innisfree Corporation

3Lab Inc.

Research Scope/ Market Taxonomy

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