Landing page optimisation is when a digital marketing agency improves elements on your website to help your business increase its conversion rating. Landing page optimisation involves using A/B testing to improve your conversion goals. It is an essential element of any internet marketing campaign. Landing pages are designed for paid online marketing campaigns, driving quality traffic to the page.

Landing pages focus on conversions and therefore they need to be improved in performance to achieve the best results. Landing page optimisation ensures that your business secures the best possible conversion rate from visitors arriving on that page. They help you reduce customer acquisition costs, maximizing the value of your advertising expenditure, while acquiring more customers.

Anoop Krishnan, the Marketing Director at Indazo, said “There are numerous steps our SEO experts take when it comes to landing page optimisation services. We optimise for different traffic sources, which means we need an excellent understanding of the traffic sources, such as whether the campaign is for Google Ads, Reddit, LinkedIn or other paid search options.”

Landing page optimisation helps to identify problems with the landing page design, functionality and uses. This results in improvements being made to improve the conversion rating. This is done by limiting the number of actions on the landing page. The visitor's value is taken into consideration with call-to-action texts matching the language of the visitor.

“We test using keywords from adverts in the landing page copy to understand the target market and how they navigate the internet, ensuring the messaging lines up with the landing page,” Anoop Krishnan went on to say “We also establish trust and credibility for our client with customer quotes, case studies and reviews. Any potential customers must trust the company and know they are dealing with a legitimate business.”

Indazo ensures that page loading times are reduced and that they are responsive for mobile devices. Page load speeds play a vital role in the user experience with many users discarding a page that takes more than five seconds to load. Each landing page is optimised for user experience and search engines.

About Us:

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping its customers drive more traffic to their website with a host of top-quality services their customers can rely on and trust. The company offers everything from pay-per-click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com.