Forty percent of website visitors judge a business based on their website. Your website is the first impression you make on your consumers. A poor-quality website can leave your potential customers with a bad impression, that is why Indazo states that good website characteristics are essential in 2023.

Leaving a good first impression helps you stay a step ahead of your competition. A website must be fast-loading, easy to navigate and function well. Good website characteristics should focus on user experience. Ninety percent of people will not return to a website where they have had a bad experience. A bad user experience could negatively impact a brand's reputation moving forward, making it harder to drive quality traffic to your website and boost conversion rates.

Slow, outdated, and difficult-to-navigate websites see potential consumers leaving without spending too much time on the site. A high bounce rate also negatively impacts your ranking on search engine results pages (SERPs).

Good website characteristics help you stay ahead of your competitors. Old and outdated websites give your competitors the chance to surge ahead. It also helps you build trust, improving your credibility in your industry, whether you sell products or offer a service. A business that is considered credible will generate more leads and have an improved conversion rating.

Anoop Krishnan, the Marketing Director at Indazo, said “Ninety-eight percent of online activity starts with a search engine. Seventy-five percent of these people do not go past the first page of results. With good website characteristics, your website ranks well on Google, helping you reach more potential customers, improving brand awareness, directing quality traffic to your website, and increasing overall online sales.”

Indazo is a leading digital marketing agency operating from its base in India, providing a global service to companies in all industries. The company comprises an expert team of SEO specialists, website designers, website developers, and content creators. They provide clients with high-quality websites that will drive quality traffic to their sites and help them achieve long-term online success.

This company is backed by years of experience with a proven track record. Full details can be found on their information-packed website.

About Us:

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for its high levels of service and proven results. The company focuses on helping its customers drive more traffic to their website with a host of top-quality services their customers can rely on and trust. The company offers everything from pay-per-click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com