Indazo, a leading digital marketing agency based in India, provides content writing tips for beginners. This well-established company provides first-class digital marketing services to companies throughout the world with glowing reviews, excellent customer retention ratings, and competitive prices.

Anoop Krishnan, the Marketing Director at Indazo, said “Content marketing is essential to an effective Search Engine Optimisation (SEO) campaign. It is the best way to compote any business on the internet. Some guidelines must be followed to ensure that you reach your audience and are seen as an authority by the top search engines, such as Google. The focus of content writing is to improve brand ranking in Search Engine Results Pages (SERPs).”

Indazo comprises a team of experienced and professional content creators that start by writing a compelling headline. The headline is there to serve a purpose. It grabs the attention of readers, promoting a summary of the information. It also helps Google assign a ranking. Headlines are optimized for SEO using specially selected keywords identified through thorough keyword research and analysis.

The Indazo writing team advised that all content must be easy to read. It needs to be formatted in a way that makes it easy for readers and also easy for Google. Long pages of text are not easy to read on the internet, especially when using a mobile device. Those reading online tend to scan through the content, finding interesting points. Content should be formatted into short paragraphs of only a few sentences.

“Keyword stuffing and going off topic are the most common mistakes we see in content writing,” said Anoop Krishnan, the Marketing Director at Indazo. “When we work with new clients it's not uncommon to see the client's content steering off course or overfilled with keywords. Content needs to be well-written with the keywords naturally placed throughout the piece. It also needs to be high-quality content that explains the topic and adds value for the reader.”

When we asked about word count, the Indazo team advised that word count does matter, depending on what is being written. Most content is approximately six hundred to one thousand words.

About Us:

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for its high levels of service and proven results. The company focuses on helping its customers drive more traffic to their website with a host of top-quality services their customers can rely on and trust. The company offers everything from pay-per-click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com.