Tequila is a distilled alcoholic beverage manufactured from the Agave Tequilana plant. It is fermented with sweeteners, such as glucose and fructose, and contains artificial flavoring additives. The alcohol content, flavor, and color of tequila generally depend on the duration of the aging process. Consuming tequila in moderate quantity helps in digestion, improving probiotic levels, enhancing the absorption of calcium and magnesium, and supporting healthy microbes in intestines. This alcoholic beverage has gained traction among the urbanized and millennial population as it is used as the main ingredient in several cocktails.

Some of the key players being Ambhar Tequila, Bacardi Limited (BACDA), Beam Suntory Inc(STBFY), Brown–Forman (BF), Diageo Plc (DGE), Dos Lunas (LUNA), El Agave Artesanal, El Grado Tequila (EL), Jose Cuervo (CUERVO) and Tequila Arette (ARET).

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The prevalent trend of cocktail culture across the globe in both outside and in-house parties is augmenting the global tequila market growth. Moreover, improving consumer living standards supported by their inflating income levels have led to an increase in the sales of ultra-premium and exclusive handcrafted tequila variants worldwide. Additionally, the leading manufacturers are emphasizing on producing innovative variants using natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango, and pear, to expand their product portfolio. They are also offering canned tequila cocktails that allow on-the-go consumption of the beverage, thereby propelling the growth of the global tequila market.

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Key Market Segmentation

Breakup by Product Type:

• Blanco
• Joven
• Mixto Gold
• Reposado
• Anejo
• Extra Anejo

Breakup by Purity:

• 100% Tequila
• 60% Tequila

Breakup by Price Range:

• Premium Tequila
• Value Tequila
• Premium and Super-Premium Tequila
• Ultra-Premium Tequila

Breakup by Distribution Channel:

• Off-Trade
• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others
• On-Trade
• Restaurants and Bars
• Liquor Stores
• Others

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

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