Email marketing is one of the best ways to establish direct line communication with your customers and prospects. Because the mail you push out to send to your segmented email list, that email is personalized according to the customer persona. The receiver feels that you care about them and you're not just spamming. But before all this we need to have an email list, and that’s what we are going to know further.

Gated Content
You can create an ebook or a short video course and can offer it to your audience in exchange for their email id. In this way you can get email of a potential customer or even of an existing customer. You can segment your email list on the basis of content for which someone gave you their email ID.

Existing DataBase
I If you are not new in the business, then must be having emails of some customers. You can include that in building your email list or if that’s pretty much enough then you can use it only.

Available Database
So there are companies out there who offer email databases which can be used by companies to send out emails to their potential clients. This is a very uncertain way because it depends on the quality of the database. When the emails were collected, how they are segmented and how you craft your mail.


In the end you will need a software or smtp server to send email in bulk. For that I would like you to suggest Idealsmtp, they are leading bulk email, smtp server service and email marketing service provider. Experts at idealsmtp will help you to take most out of your email marketing efforts. idealsmtp.com