Label play a crucial part in brand promotion as well as have a strong impact on customers buying decisions. Labels are generally a piece of paper, plastic, fabric, or alike entity applied on a product thus providing general information about the product. These labels when imposed on glass or plastic containers causes difficulties during the recycling process.  Wash off labels can be easily detached from this glass or plastic containers when exposed to heat issuing a clean bottle for the recycling process. Wash Off labels have thus emerged as an alternative to traditional labels where wash off labels maximizes the recycling opportunities and reduces the environmental impact. Wash off labels are printed on big rolls or sheet in the printing press. After printing, these sheets are cut into their desired shapes and thus implanted on the substrate. Wash off labels are cost-effective and are perfect for applications with high volume requirements. Wash off labels are most prevalent in the beverage industry, especially in the packaging & branding of alcoholic & non- alcoholic beverages.

Wash Off Labels Market: Drivers & Restraints

The increase in demand of recyclability of glass & plastic containers at the manufacturer's end is anticipated to serve as the key factor to boost the growth of global wash off labels market. Wash off labels forms a multicolour, cost-efficient and an attractive labelling solution and are thus in great demand by brand owners from food & beverages industry. Also, various governmental organizations, as well as NGO's across the globe, are also encouraging manufacturers for the use of eco-friendly packaging solutions has led to the growth of wash off labels market. Thus, all these above factors fuel the growth of global wash off labels market. However, additional equipment required to apply these labels hinder the growth of wash off labels market.

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Wash Off Labels Market: Segmentation

The global wash off labels market is segmented as follows

On the basis of substrate used for label application, the global wash off labels market is segmented into:

Plastic
PET
PE
Other
Glass
On the basis of printing techniques used, the global wash off labels market is segmented into:

Flexographic printing
Gravure printing
Letterpress printing
Screen printing
Other
On the basis of end use, the global wash off labels market is segmented into:

Food
Beverages
Alcoholic
Non-alcoholic
Cosmetic & Personal care
Pharmaceuticals
Others (electronics, chemicals etc.)
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Wash Off Labels Market: Regional Overview

Geographically, the global wash off labels market is segmented into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East and Africa (MEA).

In terms of production, North America & European regions are likely to lead the global wash off labels market, whereas, on the basis of consumption, Asia-Pacific region is expected to account for substantial market share in wash off labels market with countries such as India, China, ASEAN countries holding the largest market share. Asia-Pacific is expected to showcase a promising growth in food & beverage industry coupled with an increase in the use of consumer durables, in turns is expected to flow the demand of wash off labels market over the forecast period. Furthermore, North America and Europe are expected to witness a considerable demand in wash off labels market owing to increased demand from the manufacturer end towards easy in recyclability of glass & plastic bottles. Likewise, in the upcoming years, Latin America and Middle-East and African markets are also projected to witness an inclusive growth of wash off labels market owing to rise in disposable income coupled with changing lifestyles. 

Overall, the global wash off labels market is expected to register a healthy growth rate over the forecast period 2017-2025.

Wash Off Labels Market: Key Players

Some key players that currently operate in the global wash off labels market are Avery Dennison Corporation., CCL Industries., Diversified Biotech, PakMarkas, UAB., P.E. LABELLERS S.p.A. and many others.

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