A coating is a covering which is applied to a substrate in order to serve decorative, functional or both purposes. Paints and coatings are formulated to suit the specific purpose they are designed to serve. Functional coatings may be applied to change the surface properties of the substrate, for instance, they can enhance adhesion, corrosion resistance or wetability. Marking coatings are the coatings which are used to mark traffic zones on a road or to demarcate production areas from walking aisles in factories and storage areas in warehouses. Marking coatings find numerous uses in industries. One of the primary requirements of marking coatings is pigment brightness. Titanium dioxide is a key raw material required to manufacture marking coatings. It imparts a bright white color to the coating, making it suitable for markings.

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The market of marking coatings is driven primarily by the need to mark traffic zones, demarcate road shoulders, footpaths, pavements, speed breakers and zebra crossings on roads. Additionally, marking coatings are used in tarmacs to mark aircraft landing areas. They find numerous uses in manufacturing plants and warehouses. Modern inventory control methods, dictate the use of visual monitoring to re order stocks. This is achieved by marking coatings; they are used to mark re order levels in large urns containing small volume materials such as nuts and bolts, for instance. In manufacturing plants, marking coatings are used to mark safe walking areas for the operators and also to demarcate high radiation areas in laboratories. However, the emission of VOCs (volatile organic compounds) from coatings is a health concern and acts as a restraining factor for the market of marking coatings. There has been research in this field to reduce the level of VOCs. Different grades of coatings with varying levels of VOCs are available commercially. Further research in this field, to eliminate VOCs from coatings, will open new areas of opportunities for marking coatings market.

The U.S, Western Europe and Japan are mature markets for the marking coatings market. In the emerging economies the coatings market is growing at a much faster rate. In Asia Pacific, Eastern Europe and Latin America, the market of markings coatings is growing rapidly and this trend is expected to continue in the forecast period. Countries such as China, India and Indonesia are showing an upward year on year trend in the consumption of marking coatings.

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Marking coatings are used in athletic fields to mark running and, cycling tracks. They are used to mark track milestones in outdoor sports. For outdoor applications, marking coatings are fortified using primers and solvents, in order to make them long lasting and resistant to harsh conditions. Additionally, marking coatings are used in parking lots to mark parking layout for cars, they find application in retail stores too to demarcate waiting queues. There is a special variant of marking coatings available to mark tree barks and wooden logs. These markings aid in processing of wood for different purposes. Marking coatings find application in marking boundaries; they can be formulated for application on rubbers too.

The major players in this market include – Aexcel Corp, Arcon Constuction Supplies, Blastline USA Inc Diamond Vogel, Grainger, Garon Products Inc, H G Helios Group, INCL-X, Kelly Creswell Inc, NCP Coatings, Sherwin Williams, Spencer Coatings, Teknos, TherMark, U C Coatings and U S Specialty Coatings among others.

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