Durgapur, Burdwan, 16th Feb, 2017– The team of the digital marketing of GoWebdardy is going to grow stronger with the latest launch of the PPC marketing team. As one of the fastest growing IT companies in India, GoWebdardy has decided to evolve its marketing team in the business development department, for which it urges to adopt the latest marketing strategies that will not only enhance the traffic on the website, but also navigates the visitors and the targeted audience towards the business through the landing page. The management of GoWebdardy has thus decided to launch a department that will handle the tasks regarding both the internal & external Pay Per Click campaigns.

PPC is a paid search marketing strategy of SEM where the advertisers pay a particular amount to the publisher for the display of the ad. Once the client clicks on the ad, a particular amount is being deducted from the total paid amount. Most of the entrepreneurs run the PPC campaigns through the Google Adwords and the campaigns are held on the basis of certain keywords, each of them has a bid value of their own. The benefits one can draw from these campaigns are huge. These campaigns are direct marketing that enables the consumers to check out the websites that the businesses want to focus on. Once the viewer clicks on an ad, it lands on a company page that promotes the business effectively.

GoWebdardy focuses on the expansion of the business in the local as well as in the global peripheries too. The digital marketing team of GoWebdardy already handles a huge task, including the SEO & SMO. But Pay Per Click requires more concentration as it includes money. Therefore, the organization has decided to launch a new department that will only handle these tasks so that the clients get 100% satisfaction on this term.