Facebook Advertising UK Statistics All Marketers Need To Know In 2024

In February 2024, Facebook will have been around for twenty years. With newer platforms on the rise, many marketers are concerned about whether Facebook advertising UK is still worth it for their brand. Facebook is not the most used social media platform, but it is the largest with over three billion monthly users. This means thirty-seven percent of the global population uses this platform each month.

Twenty-five percent of marketing experts choose Facebook as an effective platform for building a community on social media. It is also the most popular social media platform for marketers offering the best return on investment when compared to other social media networking sites. It is the third most visited website in the world.

Sixty-seven percent of social media marketers use Facebook which offers the second-highest return on investment. It comes in second with YouTube, while Instagram holds first place. Users spend approximately fifty percent of their time on Facebook watching videos. It is the second most popular platform for video marketing, helping businesses boost brand visibility and gain brand awareness.

Live videos enjoy the highest engagement when compared to pre-recorded videos. At the same time, marketers are seeing an interesting trend where people watch Facebook videos right to the end without sound. As a result, appealing video marketing is needed, engaging the user without relying on sound.

Tony Andrews, the Manager at Genie Crawl, a leading Facebook advertising UK agency, said “The global advertising audience of Facebook is more than two billion people and as of last year it had ten million active users. These adverts can reach more than thirty-three percent of the global population over the age of thirteen with the social media platform generating more than $113 billion in advertising revenue in 2022. As you can see it is a viable platform to promote businesses and enjoy an excellent return on investment.”

Facebook users are mostly those aged twenty-five to thirty-four, holding more than twenty-three percent of all social media network users. Forty-three percent are female and fifty-six are male. Sixty-nine percent of millennials prefer using Facebook.

About Us:

Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com/.