Having negative reviews online about your business, services or products can turn consumers away. These days consumers rely on the internet to shop and do pre-purchase research. They use the internet to compare brands, products and prices before committing to buy. Nine out of ten consumers use large search engines such as Google when doing their online research before making a purchase.

Online reviews impact the purchasing decision of more than sixty-seven per cent of consumers, with positive reviews being advantageous. Positive reviews improve online reputation, increase sales, help improve your ranking in SERP's (Search Engine Results Page's) and help improve profitability. Companies of any size cannot risk negative reviews on independent review sites or social media pages.

More than seventy per cent of consumers use Google reviews to find a business with sixty-seven per cent of local businesses having a four-star rating or higher. The star rating matters more to consumers than how many reviews the company has with thirty-four per cent of all shoppers reading online reviews before making their purchase.

Companies with more than two hundred reviews generate double the revenue of companies with fewer reviews. The reality is that more than twenty per cent of consumers will leave a review if they have a negative experience with ninety-four per cent of consumers avoiding companies with a bad review. Remember nine out of ten consumers read reviews before committing to a purchase.

Tony Andrews, the Manager at Genie Crawl, a United Kingdom-based digital marketing specialist, said “Reviews are an essential part of any purchasing process with thirty per cent of consumers under the age of forty-four looking at online reviews before making purchases. Complaint removal services are essential for companies of all sizes who cannot afford a bad review. Half of all online shoppers read a minimum of four product reviews before purchasing with forty-four per cent reading three or fewer reviews.”

39% of shoppers over the age of fifty-five say they trust reviews as much as a personal recommendation, while eighty-nine per cent of those aged thirty-five to fifty-four trust reviews the same as a personal recommendation with eleven per cent of all consumers wanting relevant and recent reviews.

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provide digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and free site analysis. To find out more, visit https://www.geniecrawl.com.