In April 2014 Webcom Media introduced a newly restructured PPC service offer, based on an optimal combination of PPC campaigns in both Google and Yandex, the two most popular search engines in Russia.
As long as the Webcom Media PPC team gained much experience in developing and implementing PPC strategies within both Google Adwords and Yandex Direct, it has become possible to combine the Russian PPC advertising service.
It is common knowledge that Yandex dominates the Russian segment of the Internet with an almost 60% share. However, Google is the second most popular search engine in Russia, taking about a quarter of the search engine market share. For this reason it is regarded as “a channel well worth of investment expenditures” into its paid advertisements.
“We can make use of our knowledge of the Russian language and of our expertise in PPC for both Yandex and Google, adapting the PPC marketing campaign for any business to the mentality of the Russian-speaking target audience,” – claims one of the PPC team members of Webcom Media.
In general, PPC campaigns are considered very efficient for getting immediate results. As opposed to SEO, competent PPC campaigns bring first conversions right after being launched. It is suited for quick results, whereas search engine optimization brings a long-lasting return. Also PPC allows targeting the audience in accordance with geographical location, demographic and other thematic specificities. The target search engines are selected due to their dominance on the local market. To promote online business in Russia the balanced combination of Yandex Direct and Google Adwords might appear an optimal solution.
About the company:
Webcom Media is a full-cycle digital marketing agency delivering integrated marketing solutions in the Russian online market. With 13-year experience in traditional and progressive marketing, Webcom Media develops strong brand recognition and achieves the maximum business output through various marketing channels.
Web-site: http://webcom-media.com/services/ppc/
Contact:
[email protected]
Tel.: + 7 (495) 308-82-51
www.webcom-media.com