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You could even say that Dots made it easier for companies to have a more direct relationship with their target audience and provide a much better user experience. It can be quite frustrating to look for a specific information and not find it too easily. But, thanks to the technology promoted by Medrano, this is no longer a problem in today’s world. Now, brands can send all sorts of notifications that are relevant to the user of their mobile app and trigger their buyer behaviour. This is what will help with their sales numbers.

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