On-Page SEO is a process that involves technical upgradations of your website. These technical upgradations are necessary to be performed on each page of the website. These optimizations will help the website to boost their rankings and attract more relevant traffic.
When a business is looking for affordable SEO Packages services, one thing noticed by the SEO service provider is the website performance and how the website’s on-page is. Here, some on-page checklists are used by the service provider.
As we discussed, On-Page SEO is one of the important factors which cannot be missed if businesses are looking to boost some good relevant traffic to their website.
Content
Content should be free from: Grammatical errors & spelling mistakes (Grammarly) Duplicate content issues (Small SEO Tools)
Content should have: Unique writing structure, capitalization, punctuation, Link formation ( Footer links, Proper Inbound links, Contact number tel links, Email links, logo (Links to home))
Text/HTML ratio – Make sure website must have 25 to 70% ratio
Does your website have legal pages? Add Privacy policies, GDPR (Cookies usage policy) and terms & conditions pages
Accessibility & Infrastructure
Is your website mobile friendly? – About 60% of traffic comes from mobile devices and nowadays, Google give more credits to those websites which have mobile friendliness
Cross browsers Compatibility – Different browsers may render your site in different ways, so it’s important to test your website in different browsers
Consistent Navigation – Make use of universal navigation for internal links. Use breadcrumbs for easy navigation from deep links
Frame/Flash – Make sure website don’t have frame and flash elements because search engine crawler can’t able to read these files. Try an alternative way to balance the website elements
Make sure images, audio and video files will work on all cross devices
Link Structure: Make sure all links should have an SEO friendly URL structure
Example: xyz.com/abc-xyz instead of xyz.com/abc_xyz
Broken Link: Make sure website doesn’t have any broken link. Check links through Dr Broken Link and Xenu
Make the most use of footer space – quick links, Contact details, copyright content (It must be updated), awards icons, social media icons
Technical SEO Check:
Page-Speed: Website must be loaded in ideal speed. Check your website page speed with GTmetrix & Google Pagespeed Insights
Meta tags: Do perfect keyword research and make keyword strategies for keyword target. Adjust keyword density in content and keep all meta tags – Title and description according to pages
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