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"UK Commercial Insurance Distribution 2017" , published in May 2017. It is a professional and in-depth study.

Commercial Insurance: Channel Analysis
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Growth of online purchasing platforms has prompted the development of multi-channel distribution strategies, as insurers and brokers realize that businesses of varying sizes have different purchasing preferences and requirements. SMEs increasingly have a greater desire to conveniently self-serve online, whereas larger companies with greater risks gravitate towards the added-value advice service offered by traditional brokers. Some business groups prefer both, meaning propositions such as Simply Business’ appear all the more attractive. 

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Key Findings:
1.       Brokers dominate the distribution of commercial insurance with a 77.1% share of the market.
2.       Brokers of all capacities are keen to improve their online propositions to provide an enhanced level of customer service.
3.      Underinsurance is a problem within the SME space, with significant proportions citing price and a general lack of knowledge or product awareness as the reasons for forgoing adequate insurance cover.

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