Gold is important in ESO as it allows for repairing gear, increasing inventory and bank space, buying mounts, purchasing equipment from other players, contributing to a guild and upgrading weapons and armor. Making enough gold for all of these things can be a little tricky at first.
If you complete quests, kill monsters and explore the land you will generate enough income to make your way in Tamriel but there are a lot of things that you can do to ensure that you continuously build up a solid pool of gold for which to spend when you reach the higher levels and might want some fancy new armor.

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IMPORTANT NOTES:
1.Guilds are important to make money through trade. You can buy anything from any Guild Trader however to sell items you must be a member of a Guild. There are several large trading Guilds around which own Guild Traders and sell items to the public. You can sell items to members of you Guild through the Guild Store even if you do not have a public Guild Trader.
2.You can also buy and sell items in Zone Chat in busy areas however it is important not to spam the chat and it is often more efficient to sell items in a Guild Store or through Guild Chat.
3.Item prices will vary depending on the level and quality of the item, the zone which you are in and the Alliance that you are in. It can be difficult to determine a fair price for an item. You can look in Guild Stores and see if a “general price” can be determined or you ask other players for help. An AddOn called ShopKeeper allows you to track buyers and sellers from your Guild Store to help determine the selling price of an item and this can be helpful.

QUESTS
Quests often give gold as a reward upon completion. Quests will also lead you to enemies which can drop gold – not to mention treasure chests and containers which can be looted for extra cash. If you complete quests regularly you will generate enough gold for your leveling needs and more if you actively pick up items, search containers and attack enemies.

Do your items really need to be repaired? If you are going to replace those items in a short time period, especially during the lower levels, there is no advantage to repairing your equipment and this can save a lot of gold!

Choose a mount carefully. As of Patch 1.6 you can purchase a mount from the Crown Store and this can save some gold. If you buy the Imperial Edition you can purchase a horse from the stables for 1 gold. If you can’t get a mount from the Crown Store you can purchase a horse at the stables in every major city. In the lower levels it is often not required to have a horse as you can walk and travel around with no problem. If you start to PVP however it is wise to use a mount.
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