The increasing demand of hearing aid is owing to the increase in hearing loss or impairment, mostly in older population. Various types of hearing loss can be diagnosed by medicine or surgery and the remaining are susceptible to use hearing aid available in different shapes and sizes.  The invisible hearing aid is one kind that is customized for both mild and moderately severe hearing loss and is entirely unobserved in most ears. An Invisible hearing aid starts its process with an impression of the ear canal. The imprint is modified into a 3-D computerized representation. Each hearing aid module is “virtually” located, to create the smallest product possible. When the hearing aid is built, it is carefully sculpted till the contours of ear canal matches it. Moreover, the world health organization asserts, greater percentage of total population over the globe suffering from hearing loss are adults.

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The prevailing need of the invisible hearing aid is foreknown to drive the market growth globally. The market growth is expected on accord of increasing deafness due to the increased noise pollution, hereditary factors, birth complications, ear infections, and other factors. Also, the huge pool of the geriatric population offers plentiful opportunities for enlargement of the market. The high-tech developments such as speech enhancement and digital noise reduction intensifies the market growth in the forecast period. The stuffy feeling to the patients, difference of sound in own voice, ear wax that gum up with the inside parts of the ear canal and cause damage are some factors that restrains the market growth.

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On the basis of geography, the global invisible hearing aid market is segmented into five key regions: North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Europe is projected to hold largest share in the global invisible hearing aid market by providing vast opportunities to the players followed by North America. The rising prevalence of hearing loss, geriatric population and launch of high-end devices to assist hearing are the factors that attribute the impressive growth of market in these regions. The continuous advancement in the infrastructure of healthcare, increasing incidence of hearing impairment, growing awareness among the population and government funding in theses sector are the factors that anticipate to expand the market in Asia-Pacific regions.

Some of the key players present in invisible hearing aid market are Sonova Holding AG, the William Demant Holding Group, Siemens Healthcare (Sivantos Pvt Ltd.), GN ReSound, Starkey Hearing Technologies, and Widex A/S.

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