When 100% Polyester Plush Fabric For Garment(ROUROUROU) first reached the market in the 1950s, it was hailed as a wonder fiber. Travelers could wash a garment, hang it up, and have it ready to wear in a couple of hours. It needed no ironing. By the late 1960s, polyester's image was very different. Polyester leisure suits for men and polyester double knit pantsuits for women were embraced by the middle-aged and elderly. College students, on the other hand, hated polyester. In the 1970s they even referred to it as the "P" curse. They perceived it as cheap and certainly not "with it."

To combat this image, the Tennessee Eastman Company launched a "polyester" campaign to revive its image. The Man-Made Fiber Producers Association, which became the Manufactured Fiber Producers Association- Polyester Fashion Council, launched its own campaign. Both groups focused on polyester's easy-care properties instead of its cheapness. In 1984 the Man-Made Fiber Producer's Association and the Council of Fashion Designers endorsed collections made almost exclusively of polyester or polyester blends.

Probably a more important contributor to the improved image of polyester has been the technological advances made by the producers. High-tech fibers made of polyester have revolutionized the active sportswear market. Polyester microfibers are used to make fabric that feels like silk. Recycled PET polyester from soda bottles is transformed into comfortable fleece, thereby appealing to those concerned with the environment.

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