I will tell you about the steps you need to take to automate your online business in the first stages.

1. Email Automation
Nothing works better than email marketing (if your letters are interesting and like subscribers). There are many different automatic mailing services (for example, GetResponse, UniSender, MailChimp , etc.).

You can use automated email newsletters to send lead-magnet and subsequent offers, congratulations to customers on holidays, in order to share interesting news:

Automated writing

To automate the newsletter, you need to go through 3 stages:

1) Capture letters through registration forms

These simple forms on your site help you collect the names and email addresses of interested potential customers.

A steady stream of new contacts will give you a reliable list of email addresses that you can use to send emails. Your efforts to create an email list should be ongoing. The registration form is an easy way to get contact with little effort.

You can create it in the auto-link service and simply post it on the site or use third-party creation tools that work on your page with pop-ups or sidebars.

Try OptinMonster. If you use WordPress, ThriveThemes has a plugin that you can use to collect customer information.

2) Automation of welcome letters

As each new contact receives a welcome email, it makes sense to automate it.

If your form is associated with auto-link services, new contacts will be automatically added to your list. You can log in to your account, create a welcome email and configure it to deliver a warm greeting within 48 hours for eCommerce or shopping websites like slickukdeals. So far, their interest is still high.

In the welcome letter, you should indicate the benefits of receiving messages from you and links to your site and pages on social networks.

3) Sending a series of event reminders

Suppose you have an event or a big promotion. You can use automation to set up a series of emails that remind your audience of this.

For example, when a lawyer spends a day of free consultation. He should set up three emails to automatically send to clients:

Full description of the event;
Reminder that you need to make an appointment for a certain period of time before the consultation day is booked;
Information on a small bonus (such as free coffee and donuts) as an added incentive.
Send the last letter the day before the event. All three of these messages can be created in advance and sent within two weeks. All emails should include links to your site where customers will find additional information.

5. Support Service
A unique customer experience is what will set you apart from the competition. You need to take care of your customers. But often it takes a lot of time.

To shorten it, create a base for custom content or a FAQ. Then, customers will be able to find answers to the main questions on their own, and you will not have to spend time on this. Another good way to automate processes is to create a chat bot . He will promptly answer questions of potential buyers and inform them about the news.

Now that your processes are automated, you can serve more customers. But the question is how to attract them. How to make more people know about your business, traffic on the site has increased, and the amount of profit has also increased.