What Is Digital Marketing? Helpful tips for Marketing in Today's Digital World




In the realm of business development and branding, going electronic is all the buzz. So just what is electronic marketing and how do we use it to grow our companies?

Digital Marketing Defined
Digital marketing is the promotion and promotion of companies and their brands through digital media stations. Digital media, at the present time, contains websites, social media, radio, tv, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Basically any marketing media that is delivered electronically is deemed electronic marketing.

This leaves only various types of person-to-person (P2P) advertisements, print advertising and direct advertising out of the digital marketing umbrella. Even after that, print ads, direct mail, print directories, billboards and images are all starting to connect to their electronic counterparts. With things such as URL landing pages, QR codes, internet banner ads, online directories and text codes, conventional advertising and advertising almost always has an electronic marketing connection.

Why the Focus on Digital Media?
The change to digital media is being driven by advertising services, business owners and consumers alike. The ever-increasing demand to show quantifiable outcomes makes moving digital a dream for the digital advertising agency. Most digital media, including sites, social networking and mobile advertising is much easier to track than traditional marketing media like print advertising.

For business owners, many forms of electronic advertisements are very low price. Having a web presence, engaging clients in conversations through social media and e-mail advertisements are low cost alternatives to print advertising and direct mail. These digital channels are accessible to companies of any size, and also help to even the playing field for start-ups, small businesses and independent consultants seeking new enterprise.

For customers, the quick pace of life makes digital advertising a must. When consumers are in need of products and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our cellular devices or visit our computers for answers - and now we find them quickly.

Using Digital Media to Build Your Business and Brand
No matter what size your business is - large or small to medium sized company / business (SMB or SME) - you can effectively market your company through low-cost digital stations. The foundation of your marketing campaigns will become your site.

Invest wisely in your website, and Be Sure it does the following:

Adequately signifies your business and brand (look and texture, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other advertising efforts
It's recommended that you work with a professional web design company that is skilled in web development and search engine optimization. Since your site is your foundation to and from which all other electronic stations will direct, it should be considered among your top business investments.

Once you have your website complete, the following steps is to establish routine monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that may be done in-house (by someone with the correct knowledge) or to get a low cost by an external digital advertising agency. Be sure that all of your efforts lead customers back to your own site where they can fully participate with your business, goods and solutions, and pick the channels through which they contact you.

If you are interested in receiving competitive with search advertising, you can set aside some digital advertising and marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found on the internet to gain new clients. A frequent misconception among business owners would be that only having a website means that clients will find it. Not so. Your site must be constructed with specific important words and phrases, meta data, page content and linking strategies that will allow it to attain top search positions.

Because many important words and phrases have stiff competition for high search rankings, you will have to supplement your organic search engine marketing efforts with pay-per-click advertising. Getting established with pay-per-click marketing campaigns can be a little daunting, but with a little time, effort and education, that too can be accomplished in house, or even to get a reasonable cost through an outside digital advertising agency.

Beyond e-mail, social media marketing and search engine advertising, you are able to venture to a bunch of other electronic marketing efforts. Mobile advertisements, radio, television, electronic billboards and even more can be found as advertising outlets. Whatever digital attempts you decide on, they should all connect and tie into your base - your company site.




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