In the design of cosmetic outer packaging, the traditional packaging appearance of female cosmetics has been changed, bringing different visual perceptions to consumers, and also changing consumer consumption concepts. The traditional cosmetic packaging is very different from the current packaging in terms of appearance and color matching.




(1) The packaging color is mainly blue


Red gives people a festive feeling. White symbolizes purity, black symbolizes stability, purple symbolizes romance, and there are many types of blue. For cosmetics packaging, marine blue is the main color. For example, the cleansing milk, water, lotion, and some small gifts in Po Laiya Ocean Hydro Moisturizing and Moisturizing Kit are all blue, giving a refreshing feeling. This blue color can make people's minds settle down. This elegant hue is relatively close to the fair skin of women, and it gives a different feeling visually. Women's cosmetics have many colors, and blue can improve the grade of cosmetics, make cosmetics look more tasteful, and can attract consumers' eyes to the greatest extent.


(2) Packaging materials are mainly paper packaging


With the continuous development of economy and technology, many cosmetics are now mainly paper packaging, rather than cloth and silk. Packaging paper cosmetics is more environmentally friendly and natural. This packaging gives people a more relaxed feel. Paper is widely used in people's lives. In terms of the material and characteristics of paper, paper is relatively easy to fold, because it has the characteristics of soft texture, convenient packaging and processing, and storage is relatively simple. It only takes up space. That said, paper saves space and is easy to carry. The main packaging material of Po Laiya Ocean Hydro Moisturizing Kit is paper, because the paper itself is relatively light, which can reduce the pressure of transportation, non-polluting, and easy to recycle and reuse. Most of the current cosmetic bottles are made of glass. Paper packaging can strengthen its protection and can play a role in protecting cosmetics.


(3) The appearance of the package is mainly square


Most of the cosmetics nowadays are mostly square bottles in the appearance of packaging, which is convenient for displaying the types of cosmetics, such as arranging water, lotions, cleansers, etc., and then packaging them. For example, the packaging appearance of Po Laiya Ocean Hydro Moisturizing and Moisturizing Kit is square, which gives a relatively neat feel, allowing consumers to see the types of cosmetics in the box at a glance. The square packing box is easy to carry and neatly arranged. At the same time, the three-dimensional sense of the square is stronger than the round shape.

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(4) Packing pattern is mainly solid color


The pattern has a richer feeling. At the same time, the solid color pattern opposite to the pattern can also give people different feelings when appropriate. For example, Po Laiya marine hydrodynamic moisturizing and moisturizing set of this cosmetics, its packaging appearance pattern is mainly based on solid colors, without the decoration of the pattern, it gives a visually capable, sharp feeling, which is exactly in line with the color of the ocean blue, can Bring a simple feeling to consumers, make cosmetics look more natural, and symbolize women's personality is more easy-going.